On My Mind: The Future of Beauty

When it comes to nail products, the link between professional and consumer is undeniable. I have been to several industry events that catered to both pro and consumer, but recently I attended FounderMade Discovery, an event geared solely toward the future of consumer beauty, wellness, and food. It was a change of pace to hear panelists and view products from the consumer side of the market, and I think some of the trends we observed can be applied to the professional space as well.

The CBD boom was the most noticeable. CBD-infused balms, tinctures, lotions, and gummies were everywhere. In our industry, CBD has also broken through to become a luxury ingredient in everything from bath bombs to cuticle oils. Panelists discussing beauty innovation mentioned that the marketing of CBD products continues to be a challenge. I think this is an area where beauty professionals can step in and do much of the informing. While you may not be able to advertise a CBD-infused service on your Facebook page, you can tease it on your social networks and talk to clients about it in person at your salon. The more understanding consumers have, the more demand there will be.

When it comes to wellness, collagen was another star ingredient. Collagen-infused beverages rounded out the aisles full of natural skincare products with ingredients ranging from chocolate to flowers. Not only were the ingredients a conversation starter, but the experience of taking in these products were tailored for social media. Chocolate-tasting stations and floral arrangements provided an Insta backdrop for such products. As professionals, your retail display, signature services, add-ons, and even your beverage selection can facilitate these experiences for the consumer. So keep this in mind when stocking your shelves or coming up with menu items.

A growing concern among exhibitors was packaging and ecological footprint. Your clients may already be asking about ingredients in nail products, but be prepared to explain to them how your salon is responsible and transparent. Maybe you offer waterless pedicures, take advantage of responsible recycling programs, or specialize in natural nail services. Let clients know that you care about these issues too.

As we head into the holiday season and the new year, wellness and self-care will be even more top of mind for both you and your client. I am glad the NAILS team could join me in discovering new insights and products at a different kind of event. Read what many of your peers will be doing differently in 2020 and take the time to think about how you too can change things up and learn more in the process.