Profiles

On the Road: The Painted Nail

With service names like The Walk of Fame and The Starlet, nail techs make sure clients who stop by get the A-lister treatment. 

Located right in the heart of Hollywood, The Painted Nail offers Angelinos and tourists alike a fun, glamorous, and sparkly salon experience. After 15 months of construction, the salon owned by entrepreneur and reality TV star, Katie Cazorla, opened its doors in October right outside the W Hotel. With service names like The Walk of Fame and The Starlet, nail techs make sure clients who stop by get the A-lister treatment. 

<p>Four chic custom and cozy pipeless pedicure chairs are equipped with a subtle massage and heat feature and extra deep bowls. Peep the custom black glitter chairs nail techs use.&nbsp;</p>

> Cazorla personally recruited a team of eight nail techs who work as hourly employees with a 40% commission rate. Each staff member is trained in customer service, inventory tracking and ordering, and sanitation, before they get to hit the floor. “My staff is well-rounded,” says Cazorla. “They don’t just show up, do nails, and leave. Everyone can jump in at any time and run the show.”

<p>The mini nail bar includes four custom stools facing the boulevard for a peek at Hollywood&rsquo;s busy street life.&nbsp;</p>

> The Painted Nail focuses on creating a safe, low-toxin environment. Walk-in customers will not find acrylic services on the menu because Cazorla says she prefers to keep the air quality clean. Nail techs use Backscratchers SeptiFile with replaceable grits and one-time use buffers to ensure clients have peace of mind and no doubts about sanitation.

<p>To cater to gel-polish manicure demands, The Painted Nail carries ENP&rsquo;s entire Gella collection.&nbsp;</p>

> I opted for the salon’s most popular service, an ENP Gella gel-polish manicure ($35) in Emma, a deep burgundy base topped with Goldie, a gold flake glitter top coat for a little extra sparkle. I also indulged in a Chocolate Ice Cream Sundae pedicure treatment ($60), which includes a scoop of ice cream-scented soak, cuticle and nail care, a sherbet sugar scrub, an ice cream sandwich callus treatment, and an extended ice cream massage topped with Louboutin nail polish in Rouge.

<p>A step-and-repeat gracing The Painted Nail&rsquo;s logo is set up for clients to snap a quick picture after a service. That&rsquo;s me (left) and nail tech, Chi Phan.&nbsp;</p>

> More than just a salon, The Painted Nail is also a brand. The salon carries an exclusive collection of The Painted Nail products including Instant Nail Color lacquer, a peel-away protective base for gel-polish called Swatch Strips, an LED light, and Gone in a Flash remover. Other retail items include a big selection of Essie polish, Footlogix products, and an assortment of midi rings.

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Katie Cazorla’s The Painted Nail Grand Opening

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