Customer Service

By the Numbers

The demographics of your typical day spa-goer

By the Numbers


The International Spa Association surveyed 357 consumers who reported visiting a day spa one or more times in the past year. Here are the demographics of your typical day spa-goer:


Female: 85%

Some college: 46%

College grads: 39%

Married: 63%

Annual income between $45,000 and $75,000: 32%

annual income of $35,000: 26%

“boomers” between 34 and 52 years of age: 47%


For more information on the ISPA or its survey, visit

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