Marketing & Promotions

Make a PR Push With Salon Selfies

Selfie opportunities help build content for salons' social media efforts and foster client interaction.

<p>The &ldquo;photo booth&rdquo; lets clients have some fun as they wait.</p>

There’s no shortage of opportunities for clients at Beverly Hills, Calif.’s House of Polish to memorialize their visit with a selfie.

The “photo booth” — which is essentially an iPad on a stand — takes three pictures of clients as they wait for services and adds the House of Polish watermark to them. “We do this so individuals or groups can post them on social media. The platform allows them to send photos directly to Facebook, Twitter, or email,” says House of Polish owner Robert Nguyen. 

For clients who’ve completed their service, a custom litebox awaits them at the reception desks. “It’s powered by bright LEDs and the backgrounds are interchangeable,” Nguyen says. “We have funky rings that the client can wear to customize her photos. We take pictures both for our social media and for the tech’s. If the client wants the photos as well, we can airdrop them or take photos with her phone.”

The purpose of all of this snapping, says Nguyen, is twofold: to help build content for the salon’s social media efforts and to foster client interaction. “Of course social media has the ability to reach millions of people, but without the photos it’ll reach no one,” he says.

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