Marketing & Promotions

Should You Use Emojis in Your Marketing Emails?

Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.

“Emojis help enhance a story with emotions and feeling,” says Michelle Ashley, product documentation specialist for Knowledge Marketing (www.knowledgemarketing.com). Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely. Here are Ashley’s tips:

Know your audience. A millennial audience will probably be more receptive to the use of emojis than baby boomers, for example. No need to stress, however, as visual communication transcends all audiences — even moms are using emojis.

Don’t replace words with emojis. Not all email applications will render emojis properly, so it’s best to use emojis to enhance your message rather than replace it. If the emoji was removed or displays improperly, you should still be able to read the message.

> Right: [heart] We love Fridays. [heart]

> Wrong: We [heart] Fridays.

Don’t overuse emojis. Repeated use may land you in the spam file, as recipients may tire of emojis in every email you send. Moderation is key.

Facebook Comments ()

Leave a Comment

Name:
Email:
Comment:
Submit

Comments (0)

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

View All

VietSALON

FREE Subscription

VietSalon is a Vietnamese-language magazine and the sister publication to NAILS. Click the link below to sign up for a FREE one-year subscription.

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Loading...
 
Subscribe Today
Subscribe Today