Taylor Daniel and Morgan Haile grew up in the nail industry.
It’s been five years since Taylor Daniel and Morgan Haile, daughters of Hand & Nail Harmony executive vice president David Daniel and CEO Danny Haile, helped to launch the Morgan Taylor polish line. To commemorate this milestone, NAILS asked the duo to share their experiences and recount some of their most memorable moments of the past five years.
Of course you grew up around the nail industry, but was there anything that surprised you when you became more deeply involved?
Morgan: Growing up, I thought the industry was smaller and I didn’t understand the impact these products have on people’s lives. As I got older and started working for the company, I realized the products we create really impact a person’s day-to-day life.
Taylor: The most surprising — and exciting — thing I’ve found about this industry is the level of connection that everyone has. Even amongst competitors there is a level of respect and comradery that doesn’t exist in many industries.
The duo are all smiles at the time of the brand launch in 2013.
What’s your process for coming up with a polish collection?
Morgan: My favorite part of coming up with collection colors is researching trends. I enjoy seeing what is coming up next and creating our own spin on trendy colors and finishes. It’s not always easy creating a wearable collection. There are a lot of things to consider, such as the season, trends, what shades will be wearable for women all over the world, etc.
Taylor: Creating our polish collections is a very fun and collaborative process. Morgan and I work together to create each color palette with the help of our in-house color team. Then once the palette is done, there are creative meetings to determine the collection theme. From there, the photoshoot is planned and the colors are named. Once all that happens, then we can start the artwork and ads for each collection campaign.
When did you feel Morgan Taylor “made it” as a brand? Was there a particular moment?
Morgan: There have been a few moments when I realized how impactful the brand has become. One of my favorite moments was our first trade show at ISSE. Customers were so excited about the product and brand. Another moment was seeing our ad on the Jumbotron in Times Square.
Taylor: Yes, I remember the first time I saw the video on the Jumbotron in person! It was such an out-of-
body experience.
The Royal Temptations Spring 2018 collection is a particular favorite of Daniel’s. “I just love how colorful and bright the collection is,” she says.
Do you have a favorite event you’ve done?
Morgan: Hands down my favorite event is Fashion Week. In 2017 we had the privilege to partner with top designers at Paris Haute Couture Fashion Week.
Taylor: One of the most exciting events for us both was the Cinderella premiere in Hollywood in 2015. Not only was it a star-studded event, but Morgan Taylor got to host a manicure station on the red carpet for attendees.
What’s your dream Morgan Taylor collaboration?
Morgan: In our core ads we promote luxury in bottle while incorporating jewelry with color, so my dream collaboration would be work with a luxury jewelry company.
Taylor: There are so many things I hope for in Morgan Taylor’s future, but I think a celebrity collaboration would be very exciting. Partnering with an iconic woman like Beyoncé would be a dream come true.
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