Marketing & Promotions

Customer Service: Going the Extra Mile

At Ouidad Salon by Chadwick and Igor, clients are given the opportunity to beautify their car while they beautify themselves.

At Ouidad Salon by Chadwick and Igor, clients are given the opportunity to beautify their car while they beautify themselves. The Fort Lauderdale, Fla., salon — which specializes in curly hair — offers a service called Curls and Bubbles that includes a carwash and detailing. “Our guests are so thankful for the timesaving and convenience of this service that they are pre-booking it for their next visit,” says salon co-owner Igor Araujo.

The cars are washed onsite in the salon’s back parking lot. “When the service is complete, a flyer is left hanging from the rear view mirror thanking the client for using the service and introducing her to the many services available to her at her next appointment,” Araujo says. “The team at the salon has also been trained to ask arriving guests if they would like to have their car washed while having their curls cared for.” In addition, clients receive emails and text messages about the service, and it’s promoted on the salon’s social media channels.

The service adds to the overall feeling of luxury at Ouidad. “We also provide snacks, and every hour we bring a tray of rosé and champagne through the salon for our guests 21 and older,” he notes.

Ouidad co-owners Chadwick Pendley and Igor Araujo offer clients the convenience and luxury of a hand-washed car.
<p>Ouidad co-owners Chadwick Pendley and Igor Araujo offer clients the convenience and luxury of a hand-washed car.</p>

Facebook Comments ()

Leave a Comment

Name:
Email:
Comment:
Submit

Comments (0)

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

View All

VietSALON

FREE Subscription

VietSalon is a Vietnamese-language magazine and the sister publication to NAILS. Click the link below to sign up for a FREE one-year subscription.

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Loading...
 
Subscribe Today
Subscribe Today