Marketing & Promotions

Tech Has a Gift for Graphic Design

When Colleen VanDurme designed business cards for her own nail business, another venture designing salon marketing materials for others took off.

Nail tech Colleen VanDurme doesn’t leave the salon too far behind when she tends to her second business: custom-designing and printing salon marketing materials. “I offer just about anything you might need for your salon — business cards, gift certificates, brochures, fliers, postcards, coupons, and frequent buyer cards. I’ve even done price tags for a few businesses,” she says.

VanDurme, a tech at Premiere Salon in Dansville, N.Y., started doing graphic design work at the same time she started doing nails. “I wanted to design my own brochure, business cards, and gift certificates and it took off from there. I opened my online eBay store last October and it’s been doing well ever since,” she says. “I am currently in the process of remodeling my dining room to become my designing/printing/shipping room.”

Though 90% of her customers come from the salon world, she’s also done work for boutiques, tanning salons, dog groomers, contractors, and other small business owners. You can check out her offerings at or contact her via e-mail at [email protected].

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