“We have now embarked upon a specialty phase,” says Tony Cuccio, whose company Cuccio Naturalé launched its first signature service pedicure kit  (a Milk & Honey Scentual Spa Kit) in 2001 and launched three other kits in 2006.

“It is a great way to increase your service income with the same customer base without raising prices,” Cuccio says. “The goal is to make everybody happy and raise your income by offering service choices.” The evolving role of the nail technician has also played a part in this change. Cuccio says,

“Nail technicians are not just nail technicians anymore; they are expected to have greater knowledge and become a skin therapist and not only treat the nails but also the hands, arms, feet, and legs.”

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