Think Outside the Chair: Creative Marketing Ideas

Too often nail professionals get caught up doing the same thing day in and day out and lose sight of the incredible possibilities that exist to expand their services, businesses, and even their own professional growth, says Cuccio Naturalé and Star Nail president Tony Cuccio. His new seminar, called “Think Outside the Chair,” was developed to inspire, motivate, and reignite your passion. In the seminar, Cuccio provides simple steps to expand services that will attract new clients and help increase dollars from existing ones, including these:

• Switch from an ordinary manicure bowl or pedicure basin to a beautiful one with glass marbles or stones placed in the bottom.
• Have different levels and pricing of manicures and pedicures, such as Express, Spa, and Bella.
• Add a little extra to the soak with an effervescent manicure ball or use the unique Cuccio Naturalé Aqua Leaves.
• Offer a super soft pillow for hands to rest on as you perform manicures. Also provide an additional pillow for those who need some back support while sitting in the chair.
• Variety keeps clients interested. Add seasonal services to your menu such as a Tropical Summer Pedicure Splash featuring citrus products or a comforting Milk and Honey manicure for cool winter days.
• “Think Outside the Chair” will be presented at major trade shows throughout the country.

Call Cuccio Naturalé at (800) 407-7797 for a complete class schedule.