Marketing & Promotions

Say It in 30 Seconds

Create a 30 second elevator speech and use it.

After you have discovered your specialty in this industry, the next step is to learn how to tell people about yourself, says Kristi Valenzuela, a success coach with Crystal Focus Coaching. Her advice: Create a 30-second elevator speech and use it.

She offers the following script as an example of how you should be responding when someone asks you what you do for a living: “You know how sometimes when you do your summer pedicures yourself, your nail polish may chip sooner than you like? I specialize in creating perfectly polished toes and am best known for my relaxing spa pedicures. I work at Salon XYZ located in _________. I would love to have the opportunity to pamper you for an hour. Can I give you my card?”

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