Customer Service

Day Spa Consumers Profiled

85% of day spa-goers are female and almost half are college grads.

The International Spa Association surveyed 357 consumers who reported visiting a day spa one or more times in the past year. Here are the demographics of your typical day spa-goer:

Female 85%

Some college 46%

College grad 39%

Married 63%

32% annual income between $45,000 and $74,000

26% annual income of $35,000 or less

47% “boomers” between 34 and 52 years of age


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