Essie’s Etched in Glass

What if your signature was easy to copy? It would make you vulnerable to imitators. That’s precisely what happened to Essie, whose signature logo-free polish bottle was so easy to copy that many did, some even trying to pass off their own product as Essie’s. The company’s new bottle, out this month, is the same simple shape, only now the brand name is etched into the glass mold so it appears subtly visible on the bottle.”It’s there, yet it’s not there,” says Essie Weingarten. “No one has ever done this with a polish bottle before. The response to the prototypes has been great.”

Facebook Comments ()

Leave a Comment


Comments (0)


(South Lyon, Mich.) OPI Products An original member of OPI’s Midwest Design team, Rainey’s expertise and ability to motivate takes...
Learn More

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

View All


FREE Subscription

VietSalon is a Vietnamese-language magazine and the sister publication to NAILS. Click the link below to sign up for a FREE one-year subscription.

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Subscribe Today
Subscribe Today