by Cyndy Drummey
If only customers knew what to look for, it would bring up the quality of nail care across the country.
Everyone talks about the great promise of retailing, but to hear about the challenges from someone in the trenches is a reality check.
What if, instead of calling things like cuticle oils and nail strengtheners “retail products” and suggesting that you “retail them,” we call them “take-home products” that you “recommend”?
Cyndy Drummey tackles a few industry sacred cows in this award-winning editorial.
Why do we swallow the rubbish that is dished up not only by product manufacturers but also by so-called consumer activists whose interests are supposedly to protect people?
The question I throw out isn’t why aren’t Vietnamese salons doing more to improve their sanitation practices, but why isn’t the industry doing more to make compliance more practical? I
Fifi is a character we conjured up to introduce a new reader customer service program. Her name is an acronym for “Find It Fast Information.” (Cute, right?)
I know some people find them annoying, but personally, I like to get those long newsy holiday letters from infrequently seen friends and relatives. Here’s the holiday letter from the NAILS family.
I know it can be a gigantic pain to deal with old polish but you shouldn’t throw it in the trashcan. Disposal of polish in most cities requires special handling.
Editor Cyndy Drummey unveils our new tagline and discusses our new approach to keeping our readers in the know.
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