marketing/promotions

• August 26, 2013
• NAILS Magazine

I wondered what I would blog about after the whole renovation, opening few weeks, and settling in. I thought it would get pretty mundane after that, but, no, life after moving is a whole other story.

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• July 24, 2013
• NAILS Magazine

Three weeks open, and things are pretty normal. My clients can't believe the place looks like it does, especially since the last place was pretty colorless. I'm happy and relieved now that I'm out of the

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• June 11, 2013
• NAILS Magazine

Holy canolis, I'm a nail salon OWNER! Boy, how my to do list has gotten longer. My salon has been open for almost three weeks. The response has been great. My location is on a very

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• May 23, 2013
• NAILS Magazine

Hi all, I know it's been a while since my last post. I've been so insanely busy.My salon is doing so well and we are busier than ever, but I had to make the hard decision

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• April 10, 2013
• NAILS Magazine

Reflecting back over the last year, it amazes us how much we have accomplished with a tiny budget. Not once have we regretted opening Polish Salon, and the future is starting to look good because we

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• February 28, 2013
• NAILS Magazine

Have you ever asked yourself: How involved am I in my salon marketing plan? I am sitting here brainstorming and I must say, I get headaches just thinking about nails, so I swap roles and let

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• November 5, 2012
• NAILS Magazine

We have been in business now for over six months and finishing all of the little details takes time. As I look around the salon I see a ton of things that still need to be

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• September 26, 2012
• NAILS Magazine

Can you believe it’s been a year since my first Blueprint post? I can’t. What will I do with all my quasi-funny ramblings about the nail polish biz? {Insert big smile here.}  I started this post,

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• July 31, 2012
• NAILS Magazine

During the Premiere Orlando show, I received some advice on writing this blog. I was told let it all hang out because chances are someone else will be going though the same situation or could just

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• July 19, 2012
• NAILS Magazine

I’ve never been a hat person. I have worn a hat or two, mostly during the winter, but other than that, hats are not very me. However, the entrepreneur in me always has that crafty little

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• July 16, 2012
• NAILS Magazine

YELP! We love Yelp, and in the past two weeks we must have had 10 new clients say they found us on Yelp. Just when we thought, "Is anyone ever going to come in again?" we

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• July 5, 2012
• NAILS Magazine

When did advertising become so expensive? As with any new salon, advertising and marketing are crucial to the success of driving clients in. We all know that but hate to spend the money. It's not a

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• May 29, 2012
• NAILS Magazine

The new holistic dog food company who moved in next door a few weeks ago was having an open house so all three of us thought it would be fruitful to be there. So far Saturdays

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• May 29, 2012
• NAILS Magazine

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on May 5. Don't worry;

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• May 10, 2012
• NAILS Magazine

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on April 4. Don't worry;

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• May 10, 2012
• NAILS Magazine

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on March 11. Don't worry;

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• April 26, 2012
• NAILS Magazine

So you football fans already know the meaning of second and first, but for those who do not keep up with sports: I am making this reference in regard to the second business quarter, the first

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• April 24, 2012
• NAILS Magazine

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on March 2. Don't worry;

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• April 16, 2012
• NAILS Magazine

Partner Agreement Liability insuranceBiz LicenseEstablishment licenseOccupancy LicenseSalon Branding WebsiteFacebookE-mailWhat we have to have to open:Security depositRent 3 mani tables3 tech chairs3 client chairs3 pedi chairs3 pedi bowls3 pitchersPedi Platform3 Footstools100 TowelsBusiness cardsCell PhoneLogoSignage Trash cans BrochureWindow

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• April 16, 2012
• NAILS Magazine

Editor's Note: Congratulations to Karyn for successfully making it through her first year as a new salon owner! You can read all of Karyn's posts by clicking on the Karyn tag at the left column of

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• April 12, 2012
• NAILS Magazine

I’ve been finding that the most random situations are tuning into amazing Marketing Opportunities.Random Incident #1: I was walking back to the shop in the afternoon with my son and his grandma. A lady behind us

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• March 9, 2012
• NAILS Magazine

I’m talking tears, sniffles, and yes…snot. The lights were off in our home. Our boys were asleep, and I’m not sure what my guy said, but whatever it was triggered a frantic outburst of panic from

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• February 15, 2012
• NAILS Magazine

Only 15 more days until our "Tip-Toe Soft Opening" weekend! We are scheduled to softly open on March 1 due to a couple more setbacks, but otherwise things are coming along well. As of now, I

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• January 19, 2012
• NAILS Magazine

How is it possible that this month is already more than half over?! I know I took a week off, but still!My much needed vacation was the perfect way to start my new year. I came

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• November 21, 2011
• NAILS Magazine

With the launch date getting closer, my advertising wheels are in full motion. The poor little hamster in my head has not had a 10 minute break in months. I have been trying to come up

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• November 1, 2011
• NAILS Magazine

October was very trying for me. Headaches and sleepless nights. The inspector came out to look at the property we chose...and it failed inspection. The owner was not willing to bring it up to code. (Yes,

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• October 24, 2011
• NAILS Magazine

The Business Plan is finally finished! After years of adding too much, crumpling the paper, and starting over, the Posh’aah Nail Spa Business Plan is ready. Yay! {Insert happy dance, here.} But now what?As I’ve pranced

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• September 19, 2011
• NAILS Magazine

It’s hard to believe I’m at the six month mark in my new location, and it has been an incredible start! This summer really exceeded my expectations for growth, especially since we didn’t get much summer

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• September 6, 2011
• NAILS Magazine

It's time to review all of Tickled Pink's marketing, promotions, and advertising efforts over the last 12 months. This is something every company should do on a regular basis. You need to know what is working

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• September 1, 2011
• NAILS Magazine

The countdown starts for the Premiere Birmingham trade show on September 17. Joii and I are going down the Saturday before and plan to attend on Sunday. I am so excited to attend some of the

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• August 8, 2011
• NAILS Magazine

So the past few weeks have been amazing. We shot a commercial for the salon. The commercial was not just for local television but also to create a professional online presence. It can be e-mailed to

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• July 7, 2011
• NAILS Magazine

Yes, we are going to be giving Groupon a whirl. We've tried everything else so why not? Groupon now has a new service called Groupon Now, and it gives the business owner more flexibility and more

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• June 13, 2011
• NAILS Magazine

Surprisingly, we have a LOT of men who come to us for manicures and pedicures -- they do not seem to mind all the PINK! And our male clientele is growing each week. So we just

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• June 10, 2011
• NAILS Magazine

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• June 8, 2011
• NAILS Magazine

Have you ever come across something and thought it was a great idea? The past week I've been looking at the marketing strategies in other industries that could be revamped for the salon. Why didn't I

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• June 2, 2011
• NAILS Magazine

Our Spring festival season is upon us and we have been keeping very busy. "Princess Melissa" made her debut at a recent school festival and was well received. Princess Melissa is my oldest son's girlfriend who

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• May 13, 2011
• NAILS Magazine

I've spent a lot of time making upgrades to the salon. It's funny what a few do-it-yourself projects around the salon can change. I am huge fan of HGTV, and I'm always looking for ideas and

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• April 20, 2011
• NAILS Magazine

I've just finished my fourth week in the new studio, and it’s been going better than I ever expected! I've been so busy taking care of clients, learning new software, and handling retail that I haven’t

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• March 31, 2011
• NAILS Magazine

So I've weighed my options and come to a business decision. We are going natural. I've chosen to start only doing natural nail care. What made me come to this decision? A number of things:1. Since

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• March 30, 2011
• NAILS Magazine

Owning your own business in today's tough economy has both ups and downs. And with new salons popping up everywhere it's becoming increasingly important for salon owners to think of new ways to generate income and

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• March 29, 2011
• NAILS Magazine

These last few weeks I've focused on getting new promotional materials done for my business and getting my name out into the general public. My website has been fully updated, and I have a new Facebook

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• March 16, 2011
• NAILS Magazine

I have hired a marketing company, Proprietor's Market, to represent the salon and do outreach marketing for me. We are working together to build on the brand that I've already started with. Proprietor's Market is a

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• March 15, 2011
• NAILS Magazine

I just wanted to know how you set up appointments with other businesses to market yours. I have put in paper specials, coupons, and fliers for my salon. Thank you.DottyHi Dotty,When I come across a business

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• March 3, 2011
• NAILS Magazine

January and February have been extremely slow months for us. Being sick for most of January and February, I saw how important it is to have techs working for me who are reliable and able to

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• February 17, 2011
• NAILS Magazine

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• February 4, 2011
• NAILS Magazine

It's never been so evident to me how important branding is until now. I've always known it’s good for business, and I've always been consistent with my logo usage with any business I've owned (particularly the

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• January 18, 2011
• NAILS Magazine

Last week the weather changed all of my plans (and everyone else’s in the state of Georgia). We were hit with a snow and ice storm that had everyone homebound for at least three days. (Some people

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• January 6, 2011
• NAILS Magazine

Happy New Year everyone! I am so excited about the business success that comes with a new year. I have taken the time to sit down and write down my plans for 2011.1. Plan an event

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• December 29, 2010
• NAILS Magazine

We had a Christmas party at the salon as a customer appreciation event. My day got off to a late start. Due to inclement weather, there was a two-hour delay with the elementary school opening, so

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• December 20, 2010
• NAILS Magazine

I placed an ad in the local paper for January. I also have signed on with a local magazine to do an ad. My goal is to get the word out. In the ads, I offered

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• December 7, 2010
• NAILS Magazine

I am so excited — I’ve made a lot of business progress. After researching ideas, I discovered that existing nail tech networking groups were either a little expensive or out of my area. So I decided

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