marketing/promotions
My Groupon Client Retention Rate is 20%
- August 26, 2013
- NAILS Magazine
I wondered what I would blog about after the whole renovation, opening few weeks, and settling in. I thought it would get pretty mundane after that, but, no, life after moving is a whole other story.
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Keywords: marketing/promotions public relations recruiting/hiring/retaining staff retailing
Before and After Salon Renovation (with Photos!)
- July 24, 2013
- NAILS Magazine
Three weeks open, and things are pretty normal. My clients can't believe the place looks like it does, especially since the last place was pretty colorless. I'm happy and relieved now that I'm out of the
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Keywords: marketing/promotions salon decor/design
Entering the Marketing Realm
- June 11, 2013
- NAILS Magazine
Holy canolis, I'm a nail salon OWNER! Boy, how my to do list has gotten longer. My salon has been open for almost three weeks. The response has been great. My location is on a very
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Keywords: marketing/promotions
Polished Featured on TV!
- May 23, 2013
- NAILS Magazine
Hi all, I know it's been a while since my last post. I've been so insanely busy.My salon is doing so well and we are busier than ever, but I had to make the hard decision
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Keywords: marketing/promotions public relations
4 Tips for Opening a Nail Salon
- April 10, 2013
- NAILS Magazine
Reflecting back over the last year, it amazes us how much we have accomplished with a tiny budget. Not once have we regretted opening Polish Salon, and the future is starting to look good because we
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Keywords: marketing/promotions recruiting/hiring/retaining staff salon decor/design
Marketing Help, Please!
- February 28, 2013
- NAILS Magazine
Have you ever asked yourself: How involved am I in my salon marketing plan? I am sitting here brainstorming and I must say, I get headaches just thinking about nails, so I swap roles and let
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Keywords: marketing/promotions salon services
The Never-ending To-Do List
- November 5, 2012
- NAILS Magazine
We have been in business now for over six months and finishing all of the little details takes time. As I look around the salon I see a ton of things that still need to be
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Keywords: marketing/promotions salon decor/design
Bye, Bye Blogger
- September 26, 2012
- NAILS Magazine
Can you believe it’s been a year since my first Blueprint post? I can’t. What will I do with all my quasi-funny ramblings about the nail polish biz? {Insert big smile here.} I started this post,
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Keywords: clients Makeda marketing/promotions salon decor/design
Proofreading is Fundamental
- July 31, 2012
- NAILS Magazine
During the Premiere Orlando show, I received some advice on writing this blog. I was told let it all hang out because chances are someone else will be going though the same situation or could just
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Keywords: marketing/promotions
Hats Galore
- July 19, 2012
- NAILS Magazine
I’ve never been a hat person. I have worn a hat or two, mostly during the winter, but other than that, hats are not very me. However, the entrepreneur in me always has that crafty little
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Keywords: Makeda marketing/promotions public relations recruiting/hiring/retaining staff salon services
Yelp Advertising is Working
- July 16, 2012
- NAILS Magazine
YELP! We love Yelp, and in the past two weeks we must have had 10 new clients say they found us on Yelp. Just when we thought, "Is anyone ever going to come in again?" we
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Keywords: marketing/promotions salon services
Advertising in the Internet Age
- July 5, 2012
- NAILS Magazine
When did advertising become so expensive? As with any new salon, advertising and marketing are crucial to the success of driving clients in. We all know that but hate to spend the money. It's not a
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Keywords: marketing/promotions
Meeting Our New Neighbor
- May 29, 2012
- NAILS Magazine
The new holistic dog food company who moved in next door a few weeks ago was having an open house so all three of us thought it would be fruitful to be there. So far Saturdays
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Keywords: marketing/promotions
Salon Name Confusion
- May 29, 2012
- NAILS Magazine
Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on May 5. Don't worry;
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Keywords: marketing/promotions salon decor/design
Less Than $5,000 Spent and Well On Our Way
- May 10, 2012
- NAILS Magazine
Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on April 4. Don't worry;
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Keywords: marketing/promotions salon decor/design
Business Cards, Website Creation, and Customer Cards
- May 10, 2012
- NAILS Magazine
Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on March 11. Don't worry;
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Keywords: marketing/promotions
Second and First
- April 26, 2012
- NAILS Magazine
So you football fans already know the meaning of second and first, but for those who do not keep up with sports: I am making this reference in regard to the second business quarter, the first
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Keywords: marketing/promotions salon services
Marketing
- April 24, 2012
- NAILS Magazine
Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on March 2. Don't worry;
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Keywords: marketing/promotions salon services
My Growing List
- April 16, 2012
- NAILS Magazine
Partner Agreement Liability insuranceBiz LicenseEstablishment licenseOccupancy LicenseSalon Branding WebsiteFacebookE-mailWhat we have to have to open:Security depositRent 3 mani tables3 tech chairs3 client chairs3 pedi chairs3 pedi bowls3 pitchersPedi Platform3 Footstools100 TowelsBusiness cardsCell PhoneLogoSignage Trash cans BrochureWindow
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Keywords: marketing/promotions public relations recruiting/hiring/retaining staff salon decor/design
Karyn: Best Way to Get Target Clients is Through Current Clients
- April 16, 2012
- NAILS Magazine
Editor's Note: Congratulations to Karyn for successfully making it through her first year as a new salon owner! You can read all of Karyn's posts by clicking on the Karyn tag at the left column of
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Keywords: marketing/promotions salon services
Random Marketing
- April 12, 2012
- NAILS Magazine
I’ve been finding that the most random situations are tuning into amazing Marketing Opportunities.Random Incident #1: I was walking back to the shop in the afternoon with my son and his grandma. A lady behind us
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Keywords: Makeda marketing/promotions public relations salon decor/design salon services
I Finally Cracked
- March 9, 2012
- NAILS Magazine
I’m talking tears, sniffles, and yes…snot. The lights were off in our home. Our boys were asleep, and I’m not sure what my guy said, but whatever it was triggered a frantic outburst of panic from
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Keywords: Makeda marketing/promotions salon decor/design
Tip Toe-ing Toward Our Soft Opening
- February 15, 2012
- NAILS Magazine
Only 15 more days until our "Tip-Toe Soft Opening" weekend! We are scheduled to softly open on March 1 due to a couple more setbacks, but otherwise things are coming along well. As of now, I
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Keywords: Makeda marketing/promotions public relations retailing salon decor/design
Revamped Referral Progam
- January 19, 2012
- NAILS Magazine
How is it possible that this month is already more than half over?! I know I took a week off, but still!My much needed vacation was the perfect way to start my new year. I came
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Keywords: marketing/promotions public relations salon services
Advertising to the Masses
- November 21, 2011
- NAILS Magazine
With the launch date getting closer, my advertising wheels are in full motion. The poor little hamster in my head has not had a 10 minute break in months. I have been trying to come up
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Keywords: clients marketing/promotions public relations salon services
Trying Times
- November 1, 2011
- NAILS Magazine
October was very trying for me. Headaches and sleepless nights. The inspector came out to look at the property we chose...and it failed inspection. The owner was not willing to bring it up to code. (Yes,
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Keywords: marketing/promotions salon decor/design
Business Plan? Check!
- October 24, 2011
- NAILS Magazine
The Business Plan is finally finished! After years of adding too much, crumpling the paper, and starting over, the Posh’aah Nail Spa Business Plan is ready. Yay! {Insert happy dance, here.} But now what?As I’ve pranced
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Keywords: Makeda marketing/promotions
Great Referrals, Not-So-Great Retail
- September 19, 2011
- NAILS Magazine
It’s hard to believe I’m at the six month mark in my new location, and it has been an incredible start! This summer really exceeded my expectations for growth, especially since we didn’t get much summer
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Keywords: marketing/promotions retailing
Year in Review: Marketing/Promotions/Advertising
- September 6, 2011
- NAILS Magazine
It's time to review all of Tickled Pink's marketing, promotions, and advertising efforts over the last 12 months. This is something every company should do on a regular basis. You need to know what is working
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Keywords: marketing/promotions networking public relations salon services
Countdown to Premiere Birmingham
- September 1, 2011
- NAILS Magazine
The countdown starts for the Premiere Birmingham trade show on September 17. Joii and I are going down the Saturday before and plan to attend on Sunday. I am so excited to attend some of the
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Keywords: marketing/promotions networking public relations
Making a Commercial
- August 8, 2011
- NAILS Magazine
So the past few weeks have been amazing. We shot a commercial for the salon. The commercial was not just for local television but also to create a professional online presence. It can be e-mailed to
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Keywords: marketing/promotions public relations
Trying Out Groupon Now
- July 7, 2011
- NAILS Magazine
Yes, we are going to be giving Groupon a whirl. We've tried everything else so why not? Groupon now has a new service called Groupon Now, and it gives the business owner more flexibility and more
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Keywords: marketing/promotions public relations salon services
Father's Day Special
- June 13, 2011
- NAILS Magazine
Surprisingly, we have a LOT of men who come to us for manicures and pedicures -- they do not seem to mind all the PINK! And our male clientele is growing each week. So we just
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Keywords: clients marketing/promotions salon services
Getting Into the Schools
- June 10, 2011
- NAILS Magazine
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Keywords: clients marketing/promotions
If It's Not Broken, Don't Try to Fix It
- June 8, 2011
- NAILS Magazine
Have you ever come across something and thought it was a great idea? The past week I've been looking at the marketing strategies in other industries that could be revamped for the salon. Why didn't I
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Keywords: marketing/promotions recruiting/hiring/retaining staff
“Princess Melissa” Debuts
- June 2, 2011
- NAILS Magazine
Our Spring festival season is upon us and we have been keeping very busy. "Princess Melissa" made her debut at a recent school festival and was well received. Princess Melissa is my oldest son's girlfriend who
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Keywords: clients marketing/promotions salon services
Upgrades: Do-It-Yourself Episode!
- May 13, 2011
- NAILS Magazine
I've spent a lot of time making upgrades to the salon. It's funny what a few do-it-yourself projects around the salon can change. I am huge fan of HGTV, and I'm always looking for ideas and
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Keywords: marketing/promotions networking salon decor/design
Successful Retail and Time Management
- April 20, 2011
- NAILS Magazine
I've just finished my fourth week in the new studio, and it’s been going better than I ever expected! I've been so busy taking care of clients, learning new software, and handling retail that I haven’t
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Keywords: clients marketing/promotions retailing salon services
Natural Nail Care, Go For It!
- March 31, 2011
- NAILS Magazine
So I've weighed my options and come to a business decision. We are going natural. I've chosen to start only doing natural nail care. What made me come to this decision? A number of things:1. Since
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Keywords: clients marketing/promotions networking salon services
Think Outside the Box
- March 30, 2011
- NAILS Magazine
Owning your own business in today's tough economy has both ups and downs. And with new salons popping up everywhere it's becoming increasingly important for salon owners to think of new ways to generate income and
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Keywords: marketing/promotions salon services
New Facebook Page and Other Salon Marketing Strategies
- March 29, 2011
- NAILS Magazine
These last few weeks I've focused on getting new promotional materials done for my business and getting my name out into the general public. My website has been fully updated, and I have a new Facebook
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Keywords: clients marketing/promotions networking salon services
Hiring a Marketing Firm
- March 16, 2011
- NAILS Magazine
I have hired a marketing company, Proprietor's Market, to represent the salon and do outreach marketing for me. We are working together to build on the brand that I've already started with. Proprietor's Market is a
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Keywords: clients marketing/promotions networking recruiting/hiring/retaining staff
Q & A: Co-Marketing with Other Businesses
- March 15, 2011
- NAILS Magazine
I just wanted to know how you set up appointments with other businesses to market yours. I have put in paper specials, coupons, and fliers for my salon. Thank you.DottyHi Dotty,When I come across a business
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Keywords: marketing/promotions networking Q&A
Princess Spa Parties a Hit
- March 3, 2011
- NAILS Magazine
January and February have been extremely slow months for us. Being sick for most of January and February, I saw how important it is to have techs working for me who are reliable and able to
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Keywords: clients marketing/promotions networking public relations
Massive Promotions and Mobile Services Launch
- February 17, 2011
- NAILS Magazine
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Keywords: marketing/promotions salon services
Consistent Branding Pays Off
- February 4, 2011
- NAILS Magazine
It's never been so evident to me how important branding is until now. I've always known it’s good for business, and I've always been consistent with my logo usage with any business I've owned (particularly the
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Keywords: marketing/promotions
Journal for Success
- January 18, 2011
- NAILS Magazine
Last week the weather changed all of my plans (and everyone else’s in the state of Georgia). We were hit with a snow and ice storm that had everyone homebound for at least three days. (Some people
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Keywords: clients marketing/promotions networking
Happy Business New Year!
- January 6, 2011
- NAILS Magazine
Happy New Year everyone! I am so excited about the business success that comes with a new year. I have taken the time to sit down and write down my plans for 2011.1. Plan an event
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Keywords: marketing/promotions networking
Christmas Party
- December 29, 2010
- NAILS Magazine
We had a Christmas party at the salon as a customer appreciation event. My day got off to a late start. Due to inclement weather, there was a two-hour delay with the elementary school opening, so
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Keywords: clients marketing/promotions retailing salon services
Extra, Extra: Read All About It
- December 20, 2010
- NAILS Magazine
I placed an ad in the local paper for January. I also have signed on with a local magazine to do an ad. My goal is to get the word out. In the ads, I offered
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Keywords: marketing/promotions recruiting/hiring/retaining staff retailing
Networking Campaign
- December 7, 2010
- NAILS Magazine
I am so excited — I’ve made a lot of business progress. After researching ideas, I discovered that existing nail tech networking groups were either a little expensive or out of my area. So I decided
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Keywords: marketing/promotions networking
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