Beauty for Good: You Could Do This Too!

I recently heard about a massage therapist who is throwing in-home massage parties that raise money for charity and my first thought was that nail techs could do the same thing quite successfully. Heide Metzger, a semi-retired massage therapist, started Massages For Charity International (MFCI) to combine her passion for massage and her desire to do good.

She connects massage therapists with people who want to host in-home massage parties to benefit a particular cause. With a minimum of eight paying guests per party, the party host receives her half-hour massage for free. Each person pays $50 for a half-hour massage with 50% of the money going to the charity — raising a minimum of $200 for their organization of choice.

Metzger explains that guests actually write two checks — one made out to the therapist and one to the charity. That way, she says, it keeps everyone honest.

After single-handedly raising upwards of $20,000 for individuals in need and charitable organizations, Metzger realized what a profound impact therapists working together could have globally. If you are a massage therapist, you can sign up with MFCI and pay a fee to receive leads of people in your geographical area who want to host in-home massage parties. In addition, MFCI will provide ongoing marketing support.

Substitute pedicures for massages and this seems like a terrific model for an energetic and charitably-minded tech to follow.

— Judy

Beauty for Good spotlights beauty products, services, and events that benefit a good cause. To be considered for this column, leave a comment below or e-mail details to features editor Judy at Judy.Lessin[at]


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