We've all heard of Martinis & Manicures, a popular salon promotion, but as we're in the dog days of summer, Mars Chocolate North America had a better idea. Manicures and ice cream! The candy giant launched an "adults-only" Dove Ice Cream truck, which is currently touring Chicago, Minneapolis, and Baltimore.
“Most of us have vivid memories of the ice cream truck,” said Craig Hall, general manager, Mars Chocolate North America, in a press release. “Dove Ice Cream is all about enjoying the moment, so we created a one-of-a-kind ice cream truck to help adults relive their childhood, but in a truly decadent, grownup way.”
To increase its 18+-appeal, the truck is offering free manicures with OPI polish to its patrons.
Sounds like a solid plan. Now if only the truck would expand its tour to Southern California!
--Sree
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