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Customer Service: Going the Extra Mile

November 28, 2018  | Article

At Ouidad Salon by Chadwick and Igor, clients are given the opportunity to beautify their car while they beautify themselves.

Keywords: Florida  

Use Photo Apps to Make Your Images Pop

November 28, 2018  | Article

Everyone wants to be able to take perfect nail photos, but if you don’t have the ideal setup, you might need a little help making your images pop.

Keywords: photographing nails   smartphone apps  

Season of Swag Giveaway 2018

November 2, 2018  | Article

Learn how to enter NAILS Magazine's holiday giveaway for a chance to win hundreds of dollars in gifts from your favorite brands!

Keywords: Erica's Advanced Technical Abrasives   Footnanny   Giveaway   holiday promotions   holidays  

Create a Retail Display That Sells in 5 Easy Steps

October 22, 2018  | Article

Anyone can display products in a straight line, but by taking the time to create an engaging display, you will attract customers, entice them to try new products, and ultimately see an increase in sales.

Keywords: Business   product displays   retail displays   retail merchandising   retailing  

Kick Your Holiday Retail Into High Gear

October 15, 2018  | Article

The most important products you can promote this holiday season are your gift cards.

Keywords: Business   holiday promotions   holiday retailing   marketing/promotions   retailing  

Staff Reaps the Rewards of Community Service

October 15, 2018  | Article

Staff members at J.Nicolle Salon & Spa can take a paid day off to donate thier time to a charity close to their heart.

Keywords: Business   charity   employee management  

Create a Setup for Social Media Pics

September 26, 2018  | Article

“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing.

Keywords: branding   Instagram   marketing/promotions   photographing nails   social media  

How to Post Your First YouTube Video

September 25, 2018  | Article

Go from newcomer to successful YouTube content publisher by following these steps.

Keywords: Salon Digital Summit   Sarah Waite   social media   YouTube  

Crowdsourcing: What Does Your Salon Do To Raise Money For Charity?

September 18, 2018  | Article

This month we asked nail techs: What does your salon do
to raise money for charity?

Keywords: charity   crowdsourcing  

5 Things to Consider Before Starting Your Own Indie Nail Polish Line

September 17, 2018  | Article

Keeping these important points in mind will take you a long way toward creating an indie polish brand that succeeds.

Keywords: branding   Business   marketing/promotions   nail polish   niche marketing  

Announcing Salon Digital Summit

September 17, 2018  | Article

Join NAILS and Modern Salon for the first Salon Digital Summit, coming to Los Angeles November 4-6.

Keywords: Modern Salon   Salon Digital Summit   Salon Today   social media  

Boost Your Salon’s Search Results

September 12, 2018  | Article

One way to increase your salon’s visibility and help new clients find you is to pay attention to online directories and review websites.

Keywords: Business   marketing/promotions   web marketing  

Pre-made Tips Make Aquarium Nails Easy

September 10, 2018  | Article

Traska French-Artis patented aquarium nails are not the normal two-nail process

Keywords: aquarium nails   nail art  

Anatomy of a Photo Shoot

September 5, 2018  | Article

Learn about the life of a session manicurist and get a glimpse of what goes on behind the scenes at a photo shoot.

Keywords: Ashley Gregory   Business   business management   doing nails for photo shoots   marketing/promotions  

Beautician List Helps Consumers Find Licensed Beauty Pros

September 4, 2018  | Article

Beautician List provides a first-of-its-kind online directory and safe community for beauty professionals that unites them with potential clients who are seeking licensed beauty professionals.

Keywords: licensing   marketing/promotions   web marketing  

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