Business > Marketing & Promotions

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Create a Setup for Social Media Pics

September 26, 2018  | Article

“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing.

Keywords: branding   Instagram   marketing/promotions   photographing nails   social media  

How to Post Your First YouTube Video

September 25, 2018  | Article

Go from newcomer to successful YouTube content publisher by following these steps.

Keywords: salon digital summit   Sarah Waite   social media   YouTube  

Crowdsourcing: What Does Your Salon Do To Raise Money For Charity?

September 18, 2018  | Article

This month we asked nail techs: What does your salon do
to raise money for charity?

Keywords: charity   crowdsourcing  

5 Things to Consider Before Starting Your Own Indie Nail Polish Line

September 17, 2018  | Article

Keeping these important points in mind will take you a long way toward creating an indie polish brand that succeeds.

Keywords: branding   Business   marketing/promotions   nail polish   niche marketing  

Announcing Salon Digital Summit

September 17, 2018  | Article

Join NAILS and Modern Salon for the first Salon Digital Summit, coming to Los Angeles November 4-6.

Keywords: Modern Salon   salon digital summit   Salon Today   social media  

Boost Your Salon’s Search Results

September 12, 2018  | Article

One way to increase your salon’s visibility and help new clients find you is to pay attention to online directories and review websites.

Keywords: Business   marketing/promotions   web marketing  

Pre-made Tips Make Aquarium Nails Easy

September 10, 2018  | Article

Traska French-Artis patented aquarium nails are not the normal two-nail process

Keywords: aquarium nails   nail art  

Anatomy of a Photo Shoot

September 5, 2018  | Article

Learn about the life of a session manicurist and get a glimpse of what goes on behind the scenes at a photo shoot.

Keywords: Ashley Gregory   Business   business management   doing nails for photo shoots   marketing/promotions  

Beautician List Helps Consumers Find Licensed Beauty Pros

September 4, 2018  | Article

Beautician List provides a first-of-its-kind online directory and safe community for beauty professionals that unites them with potential clients who are seeking licensed beauty professionals.

Keywords: licensing   marketing/promotions   web marketing  

Hookah and Energy Drinks Give Baltimore Salon an Edge

August 1, 2018  | Article

Gia Winfield’s Baltimore salon, The Purple Peach Nail Bar, cultivates an edgy vibe, offering clients complimentary wine, hookahs, and a Purple Peach energy drink.

Keywords: customer service   marketing/promotions   serving alcohol  

How to Get the Most Out of Facebook Groups

July 31, 2018  | Article

You may be familiar with Facebook and its marketing possibilities, but one thing you may not be doing is using its Groups feature to its full potential.

Keywords: marketing/promotions   social media  

10 Marketing Ideas You Should Be Trying

July 10, 2018  | Article

Figuring out which marketing tactics are best for your business sometimes requires some experimentation. Here are 10 suggestions to get you started.

Keywords: Facebook   marketing/promotions   public relations   social media   web marketing  

Atlanta Tech Self-Publishes Nail Art Magazine

July 5, 2018  | Article

 Nail tech Marlette Robinson launched her own self-published nail magazine, Nail Design 101, six years ago.

Keywords: marketing/promotions   nail art   networking  

Sola Salon Studios Brings their Sola Sessions Event to Chicago this September

June 26, 2018  | News

Tickets are now on sale for the biggest Sola Sessions event ever, which will be held on September 24th, 2018, in downtown Chicago.

Keywords: education   networking event  

On My Mind: Making Your Mark

June 18, 2018  | Article

I am fresh off a trip to America’s Beauty Show in Chicago, where I had the honor of being a guest panelist on The Nailscape’s Making Your Mark in the Nail Industry panel. A few of the questions that came up during this panel are ones I hear frequently, so I thought I would re-address them here.

Keywords: America's Beauty Show   Ashley Gregory   Cover Tech Contest   cover techs   Instagram  

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Pre-mixed monomers that are hardened or cured to polymers by either UV or visible light; can be used as an overlay with tips or on natural nails,...
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