Business - Topic : marketing/promotions

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Getting Exposure for Your Nail Business

March 22, 2019  | Video

Habib Salo discusses a DM he received from a customer about not being able to build a clientele, and the things you should actually do to turn things around.

Keywords: business building   keeping your business competitive   marketing/promotions   Young Nails  

Target Your Site Visitors With Facebook Ads

March 7, 2019  | Article

When you show Facebook ads to your website visitors, they’re much more likely to claim your offer or book an appointment than anyone else on Facebook.

Keywords: Facebook   marketing/promotions   social media  

Salon Business Card Creation Goes Interactive

March 6, 2019  | Article

Woodbury, N.Y.’s ID Salon invites its staff and clients to take photos of things in and around the salon that they find inspiring and the salon chooses their favorites to make into cards.

Keywords: Business   business cards   marketing/promotions  

Online Reviews: Ask Your Faves for a Favor

February 11, 2019  | Article

Phorest’s Chris Brennan recommends that salons generate online reviews by asking for them from their top clients.

Keywords: marketing/promotions   Salon Digital Summit   social media  

How Gel Removal Builds Your Business

January 11, 2019  | Article

Learn how to use proper removal of gel nails to set yourself apart, build your professional reputation, and gain loyal clients. 

Keywords: gel removal   marketing/promotions   product removal   removing gels  

Square Appointments Integrates With Social, Search

December 19, 2018  | Article

Square Appointments now integrates with Instagram and Google, allowing salon owners to promote their business and acquire new customers right from their social media feed or search result.

Keywords: appointment tracking   client booking/scheduling   marketing/promotions   social media  

Kick Your Holiday Retail Into High Gear

October 15, 2018  | Article

The most important products you can promote this holiday season are your gift cards.

Keywords: Business   holiday promotions   marketing/promotions   retailing   seasonal promotions  

Create a Setup for Social Media Pics

September 26, 2018  | Article

“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing.

Keywords: branding   Instagram   marketing/promotions   photographing nails   social media  

5 Things to Consider Before Starting Your Own Indie Nail Polish Line

September 17, 2018  | Article

Keeping these important points in mind will take you a long way toward creating an indie polish brand that succeeds.

Keywords: branding   Business   marketing/promotions   nail polish   polish  

Boost Your Salon’s Search Results

September 12, 2018  | Article

One way to increase your salon’s visibility and help new clients find you is to pay attention to online directories and review websites.

Keywords: Business   marketing/promotions  

Salon Uses Web Chat to Capture New Clients

September 11, 2018  | Article

Salon Rootz created an online chat option that can be used by site visitors to ask questions or book an appointment in real time.

Keywords: appointment tracking   Business   client communication   customer service   marketing/promotions  

Anatomy of a Photo Shoot

September 5, 2018  | Article

Learn about the life of a session manicurist and get a glimpse of what goes on behind the scenes at a photo shoot.

Keywords: Ashley Gregory   Business   business management   doing nails for photo shoots   marketing/promotions  

Beautician List Helps Consumers Find Licensed Beauty Pros

September 4, 2018  | Article

Beautician List provides a first-of-its-kind online directory and safe community for beauty professionals that unites them with potential clients who are seeking licensed beauty professionals.

Keywords: licensing   marketing/promotions  

Hookah and Energy Drinks Give Baltimore Salon an Edge

August 1, 2018  | Article

Gia Winfield’s Baltimore salon, The Purple Peach Nail Bar, cultivates an edgy vibe, offering clients complimentary wine, hookahs, and a Purple Peach energy drink.

Keywords: customer service   marketing/promotions   serving alcohol  

How to Get the Most Out of Facebook Groups

July 31, 2018  | Article

You may be familiar with Facebook and its marketing possibilities, but one thing you may not be doing is using its Groups feature to its full potential.

Keywords: marketing/promotions   social media  

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