Business - Topic : marketing/promotions

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Anatomy of a Photo Shoot

September 5, 2018  | Article

Learn about the life of a session manicurist and get a glimpse of what goes on behind the scenes at a photo shoot.

Keywords: Ashley Gregory   Business   business management   doing nails for photo shoots   marketing/promotions  

Beautician List Helps Consumers Find Licensed Beauty Pros

September 4, 2018  | Article

Beautician List provides a first-of-its-kind online directory and safe community for beauty professionals that unites them with potential clients who are seeking licensed beauty professionals.

Keywords: licensing   marketing/promotions  

Hookah and Energy Drinks Give Baltimore Salon an Edge

August 1, 2018  | Article

Gia Winfield’s Baltimore salon, The Purple Peach Nail Bar, cultivates an edgy vibe, offering clients complimentary wine, hookahs, and a Purple Peach energy drink.

Keywords: customer service   marketing/promotions   serving alcohol  

How to Get the Most Out of Facebook Groups

July 31, 2018  | Article

You may be familiar with Facebook and its marketing possibilities, but one thing you may not be doing is using its Groups feature to its full potential.

Keywords: marketing/promotions   social media  

10 Marketing Ideas You Should Be Trying

July 10, 2018  | Article

Figuring out which marketing tactics are best for your business sometimes requires some experimentation. Here are 10 suggestions to get you started.

Keywords: Facebook   marketing/promotions   public relations   social media  

Atlanta Tech Self-Publishes Nail Art Magazine

July 5, 2018  | Article

 Nail tech Marlette Robinson launched her own self-published nail magazine, Nail Design 101, six years ago.

Keywords: marketing/promotions   nail art   networking  

How to Be Crowned “Best Nail Salon” in Your City

May 21, 2018  | Article

For small local businesses, being selected as “best of” in a community newspaper or magazine can increase customer loyalty, attract new clients, and secure your spot as a staple of the community, and salons are no exception.

Keywords: marketing/promotions   public relations  

How to Host a Facebook Live Broadcast

May 18, 2018  | Article

Wondering how to get started with Facebook Live? This guide will take you from preparation to sign-off. 

Keywords: Facebook   marketing/promotions   Sarah Waite   social media  

Young Nails Biz Talk: The Reason Nail Techs Fail

May 16, 2018  | Video

Young Nails' Habib Salo and Tracey Reierson discuss how to avoid common mistakes so you stick around in the nail business.

Keywords: Business   business management   marketing/promotions   new nail techs   Young Nails  

Young Nails Biz Talk: Social Media Part 1: Why and How

February 27, 2018  | Video

Young Nails' Habib Salo and Tracey Reierson discuss why and how to use social media to market your salon.

Keywords: Business   marketing/promotions   social media   Young Nails  

Be a Show Off: Add Nail Photos to Your Business Card

November 30, 2017  | Article

Sarah Petersen has featured photos of her nail work on her business cards for years.

Keywords: business cards   marketing/promotions   nail art  

Social Media Campaign Honors Team’s Talents

November 29, 2017  | Article

Each stylist had a picture taken with a placard announcing her gift, and the pictures were shared on the salon’s social media pages, as well as through each team member’s page.

Keywords: marketing/promotions   recruiting/hiring/retaining staff   social media  

Turn Your Clients Into Instagram Video Stars

November 28, 2017  | Article

Liven up your Instagram feed with videos featuring salon clients. Not only does this add energy and authenticity and to your web presence, it builds a bond with the clients you’ve tapped to share their experiences of your salon.

Keywords: client relationships   Instagram   marketing/promotions   social media  

Join Mobile Mario and Get $20 Off

October 30, 2017  | Article

A pop-up screen on the Palatine, Ill.-based chain’s website offers visitors a $20 discount as an incentive to join its Mobile Mario club. By signing up, they agree to receive up to four promotional texts per month.

Keywords: marketing/promotions  

How to Connect With Your Ideal Client

October 2, 2017  | Article

You can’t grow your business if you don’t know who your target market is or how to reach them. Here are tips for connecting with different types of customers through the channels they know best.

Keywords: advertising/promotions   elderly clients   marketing/promotions  

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