Business - Topic : marketing/promotions

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Back to the Nail Basics

September 1, 2003  | Article

Natural nail care services are gaining a surge in popularity, thanks to creative nail technicians coming up with twists on the traditional manicure and pedicure basics you might have forgotten about - and to inspire you to update your menu with new - and fun - natural services.

Keywords: adding new services   marketing/promotions   Signature Services  

9 Salon Investments That Really Pay Off

August 1, 2003  | Article

Sometimes you have to spend money to make money. Salon owners share their salon-tested investment ideas — both big and small — that not only pay for themselves, but boost profits over time.

Keywords: business building   marketing/promotions   mentoring   tanning  

The Blue Lagoon

February 1, 2003  | Article

Brooks & Butterfield Ltd. in Northampton, Mass., is the creative brainchild of two women who wanted to create the most specialized spa in its market. With their backgrounds in the beauty industry, it was inevitable that this year-old spa would become an instant success.

Keywords: Business   day spa   marketing/promotions   opening a new salon   salon profiles  

E-Mail Marketing Clicks With Clients

January 1, 2003  | Article

Salon owners can use e-mail marketing to send targeted, cost-effective marketing messages that build customer loyalty, frequency, and sales.

Keywords: marketing/promotions  

25 Simple Ways to Promote Your Retail

October 1, 2002  | Article

Discover new methods for increasing retail sales in this article packed with suggestions.

Keywords: advertising/promotions   consultants   marketing/promotions   product displays   public relations  

It’s a Teen Thing

May 1, 2002  | Article

Don’t think teens have the interest money or loyalty to cultivate as steady clients? Think again: 28.5% of teens ages 13-19 already get regular manicures. Learn why – and how – salons are making teens a popular part of their salon culture.

Keywords: marketing/promotions   teens   youth marketing   youth services  

What Is Your Best Marketing Strategy?

April 1, 2002  | Article

This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener. 

Keywords: client communication   client loyalty   customer service   little extras   marketing/promotions  

A Good Man Isn’t Hard to Find

February 1, 2002  | Article

Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.

Keywords: Cuccio Naturale   George Schaeffer   male clients   marketing/promotions   men's grooming  

The Beauty of the Internet

July 1, 2001  | Article

Several of the first big-name beauty dot-coms came in like lions in 1999, then went out like lambs in 2000. Beauty on the Internet, though, isn’t about to fade away. What does the future hold for online beauty buying?

Keywords: marketing/promotions   websites  

Marketing the Right Way

June 1, 2001  | Article

It doesn’t take much to cater to — and keep — the customers you have.

Keywords: client communication   marketing/promotions  

You’ve Got Mail

May 1, 2001  | Article

Looking to fill those open spots in your appointment book quickly and easily? Invite your clients to sign up for a “Daily Specials” e-mail.

Keywords: marketing/promotions  

Create Teen “Know-It-Alls”

May 1, 2001  | Article

Teen People’s recent survey of 9,000 self-appointed “leaders of pop culture” ages 13-21 found that more than 25% of the teens visit a salon for nail care.

Keywords: marketing/promotions   youth marketing   youth services  

Targeting Seniors

March 1, 2001  | Article

Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.

Keywords: arthritic clients   circulation disorders   elderly clients   foot conditions   marketing/promotions  

Cosmetics Retailing 101

February 1, 2001  | Article

Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.

Keywords: cosmetics   marketing/promotions   retailing  

How To Attract A Man

September 1, 2000  | Article

In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.

Keywords: male clients   marketing/promotions  

Encyclopedia

A thin, horny, transparent plate covering the dorsal surface of the tip of each finger; comprised of dead keratin cells. The fingernail is a...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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