Business - Topic : marketing/promotions

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Editor's Note: Beautifying Baby Boomers

June 1, 1995  | Article

As this group of women (and men, too) aged, they would spend millions of their considerable disposable in­come on beauty products and services in an effort to hang on to their youth.

Keywords: As I See It   elderly clients   marketing/promotions  

For Salon Owners Only: Get to Know Your Clients

May 1, 1995  | Article

The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.

Keywords: client communication   marketing/promotions  

Reader To Reader: What Was Your Most Successful Promotion In 1994?

March 1, 1995  | Article

We asked our readers what their very best promotions were during last year.

Keywords: marketing/promotions   Reader to Reader   Success   tips  

Free Service! Free Product! Free Consultation!

March 1, 1995  | Article

Want to get a client’s attention? Offer her something for nothing.

Keywords: add-on services   marketing/promotions  

When All You Want Is a Few Good Men

February 1, 1995  | Article

Keywords: marketing/promotions   men's grooming  

Bartering: An Old Way to Do Business Has a New Name & Approach

December 1, 1994  | Article

An old way to do business has a new name---and an entirely new approach.

Keywords: bartering   marketing/promotions  

The Second Time's a Charm

December 1, 1994  | Article

At Elegante Nails, close attention to salon furnishings and fixtures, and consistent quality nail care and service place it in a league of its own.

Keywords: marketing/promotions   opening a new salon   salon profiles   Texas   Texas salons  

Be Grateful for What You’ve Got

November 1, 1994  | Article

Amy Grossi introduced a frequent-client newsletter available only to regular customers and that features discount coupons. 

Keywords: marketing/promotions  

How I Kept The Client

June 1, 1994  | Article

A client in the salon is worth 10 who are reading your ad.

Keywords: client retention   marketing/promotions  

Graphics Contest Entries Win for Simplicity and Clarity

May 1, 1994  | Article

Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.

Keywords: advertising/promotions   business cards   gift certificates   marketing/promotions  

The Pricing Maze

November 1, 1993  | Article

Deciding what to charge for your services isn’t always easy, but it helps to know a few basic pricing facts.

Keywords: marketing/promotions   nail salon service pricing   service pricing  

Are Nail Salons Beauty Salons?

November 1, 1993  | Article

While some yellow pages publishers allow nail salons to advertise under the beauty salon classification, others restrict them to the nails-only section.

Keywords: advertising/promotions   marketing/promotions   public relations  

The Menu is the Message

October 1, 1993  | Article

The salon brochure informs them of Michael’s Standard of Excellence program.

Keywords: customer service   marketing/promotions   Ohio   service menus  

OPI's Consumer Advertising Campaign Brings Customers Into Salons

September 1, 1993  | Article

Keywords: George Schaeffer   marketing/promotions   OPI Products  

Getting The Word Out By Balloon

July 1, 1993  | Article

Helen’s Hair Studio has found a unique way to make customers beat a path to the front door.

Keywords: marketing/promotions   youth marketing  

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