Business - Topic : marketing/promotions

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Cover Tech: Keeping a Competitive Edge

October 1, 1995  | Article

Winning nail competitions could get you noticed. How about being called to endorse nail products? Add to that starting your own product line! The sky's the limit for technician Kim Morgan.

Keywords: competitions   marketing/promotions   Top 25 Competitors   Tweezerman  

A Client on the Books Is Worth Two in the Wings

August 1, 1995  | Article

This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.

Keywords: As I See It   building your clientele   client retention   marketing/promotions  

Generate New Business Through Pedicure Promotions

June 1, 1995  | Article

When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.

Keywords: marketing/promotions  

Editor's Note: Beautifying Baby Boomers

June 1, 1995  | Article

As this group of women (and men, too) aged, they would spend millions of their considerable disposable in­come on beauty products and services in an effort to hang on to their youth.

Keywords: As I See It   elderly clients   marketing/promotions  

For Salon Owners Only: Get to Know Your Clients

May 1, 1995  | Article

The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.

Keywords: client communication   marketing/promotions  

Reader To Reader: What Was Your Most Successful Promotion In 1994?

March 1, 1995  | Article

We asked our readers what their very best promotions were during last year.

Keywords: marketing/promotions   Reader to Reader   Success   tips  

Free Service! Free Product! Free Consultation!

March 1, 1995  | Article

Want to get a client’s attention? Offer her something for nothing.

Keywords: add-on services   marketing/promotions  

When All You Want Is a Few Good Men

February 1, 1995  | Article

Keywords: marketing/promotions   men's grooming  

Bartering: An Old Way to Do Business Has a New Name & Approach

December 1, 1994  | Article

An old way to do business has a new name---and an entirely new approach.

Keywords: bartering   marketing/promotions  

The Second Time's a Charm

December 1, 1994  | Article

At Elegante Nails, close attention to salon furnishings and fixtures, and consistent quality nail care and service place it in a league of its own.

Keywords: marketing/promotions   opening a new salon   salon profiles   Texas   Texas salons  

Be Grateful for What You’ve Got

November 1, 1994  | Article

Amy Grossi introduced a frequent-client newsletter available only to regular customers and that features discount coupons. 

Keywords: marketing/promotions  

How I Kept The Client

June 1, 1994  | Article

A client in the salon is worth 10 who are reading your ad.

Keywords: client retention   marketing/promotions  

Graphics Contest Entries Win for Simplicity and Clarity

May 1, 1994  | Article

Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.

Keywords: advertising/promotions   business cards   gift certificates   marketing/promotions  

The Pricing Maze

November 1, 1993  | Article

Deciding what to charge for your services isn’t always easy, but it helps to know a few basic pricing facts.

Keywords: marketing/promotions   nail salon service pricing   service pricing  

Are Nail Salons Beauty Salons?

November 1, 1993  | Article

While some yellow pages publishers allow nail salons to advertise under the beauty salon classification, others restrict them to the nails-only section.

Keywords: advertising/promotions   marketing/promotions   public relations  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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