Business - Topic : marketing/promotions

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Promote Your Salon at the Farmers’ Market

September 6, 2016  | Article

Cindy Feldman, owner of Progressions Salon Spa Store in Rockville, Md., has discovered there’s no better place to engage friends and neighbors than the local farmers’ market.

Keywords: marketing/promotions  

Crowdsourcing: Dream Salon

August 16, 2016  | Article

This month we asked nail techs: If you could open a nail salon anywhere in the world, where would you open your salon and why?

Keywords: marketing/promotions   salon decor/design  

Nail Techs Try Their Hand at Journalism

July 19, 2016  | Article

At Coatroom — a new nails and waxing salon in Arlington, Va. — salon staffers are called upon to write and produce their very own magazine.

Keywords: marketing/promotions  

Let's Make a Deal: Offering Discounts

June 21, 2016  | Article

Offering discounts can sometimes turn out to be more trouble than it’s worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales. Learn the right and wrong ways to offer special pricing.

Keywords: marketing/promotions  

Stop! Alligators Ahead! 7 Marketing Dangers and How to Avoid Them

May 18, 2016  | Article

Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.

Keywords: client loyalty   marketing/promotions  

Crowdsourcing: How do you encourage male clients to come into your salon?

May 17, 2016  | Article

This month we asked nail techs:How do you encourage male clients to come into your salon and become regulars?

Keywords: crowdsourcing   male clients   marketing/promotions  

Websites Worth Watching: www.discoversalons.com

May 9, 2016  | Article

This global online directory of beauty services offers free salon listings along with the ability to share your work.

Keywords: marketing/promotions   websites  

How to Showcase Your Work on Instagram

December 10, 2015  | Article

Jason Olsen, co-founder of Utah-based Image Studios 360, offers salon professionals tips on how to use Instagram most effectively.

Keywords: Instagram   marketing/promotions   social media  

Marketing With a Nice Ring to It

October 13, 2015  | Article

The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines.

Keywords: Etsy   jewelry   marketing/promotions   social media  

Six Nail-Related License Plates for Nail Techs

October 5, 2015  | Article

Part symbol of pride, part advertisement on wheels, nail-related license plates are like mini mobile billboards.

Keywords: marketing/promotions   nail technician  

Branding You — 4 Steps to Developing Your Personal Brand

September 29, 2015  | Article

We live in the age of the entrepreneur, where you are no longer an individual — you are a company! Everything you do — or don’t do — communicates the value of your personal brand.  

Keywords: branding   marketing/promotions   social media  

Salon Gurus Site Launches Business-Building Program

August 4, 2015  | Article

Online education company Salon Gurus has released a new program taught by nail tech and marketing expert Millie Haynam. Titled “Build Your Business…Build You!”

Keywords: marketing/promotions   online education  

Sidewalk Selling

July 8, 2015  | Article

The Painted Lady keeps a chalkboard sign out in front to capture the attention of passersby and changes the messages weekly.

Keywords: international   marketing/promotions   signage  

Straight Talk for Salon Professionals

July 8, 2015  | Article

Popular blogger Tina Alberino (“This Ugly Beauty Business” and “Nail Tech Reality Check”) has written the ultimate guide to navigating our industry.

Keywords: books   building your clientele   finances   marketing/promotions   work life balance  

How to Grow a Beauty Business

June 22, 2015  | Article

NAILS asked Rosie Herman, the founder of One Minute Manicure, to give us a glimpse into the nitty-gritty details of growing a beauty business from scratch.

Keywords: Business   marketing/promotions   scrubs  

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