Business - Topic : marketing/promotions

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7 Ways to Get Men Into the Salon

June 3, 2015  | Article

The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.

Keywords: male clients   marketing/promotions   men's grooming  

Best Tips to Upsell Services

March 11, 2015  | Article

Learn to increase your paycheck by making an extra sale or booking an unexpected appointment.

Keywords: Business   customer service   marketing/promotions   salon services  

StyleSeat CEO Sits for Questions

February 25, 2015  | Article

In 2011, Melody McCloskey co-founded StyleSeat with business partner Dan Levine to simplify the appointment-booking process.

Keywords: marketing/promotions   online booking  

Tech Pays for Help From Yelp

February 24, 2015  | Article

For the past year and a half, salon owner Rachael Waggoner has been investing precious marketing funds in pay-per-click advertising on Yelp.

Keywords: marketing/promotions   Yelp  

Nail Those Profits At Sea Round Table

February 6, 2015  | Video

Nail Talk Radio hosts a nail round table at the Vicki Peters "Nail Those Profits at Sea" Cruise featuring Brandy Coull, Jessica Hoel, AthenA Elliott, Karen Hodges, Alex Fox, and Holly Schippers.

Keywords: Athena Elliott   building your clientele   business building   gloves   Holly Schippers  

Bizzy App for E-mail Marketing

January 30, 2015  | Video

Bizzy mobile app helps small businesses send timed and targeted e-mail marketing campaigns. Bring customers back without the cost of a marketing department!

Keywords: Business   marketing/promotions   smartphone apps  

On My Mind: Are You Specialized or Diversified?

January 28, 2015  | Article

Keywords: keeping your business competitive   marketing/promotions   On My Mind  

Five Ways to Ensure Your Marketing Video Will Suck

December 30, 2014  | Article

Jennifer Santoro of InVidz Smart Video Technology outlines five factors that will destine your video for failure.

Keywords: marketing/promotions  

Best Social Marketing Tips

September 3, 2014  | Article

We asked, you answered. What’s your best social media marketing tip?

Keywords: business building   Facebook   Instagram   marketing/promotions   smartphone apps  

E-Newsletters: Design, Send, and Share

August 28, 2014  | Article

If you have fewer than 2,000 subscribers to your salon e-newsletter mailing list, you can send up to 12,000 e-mails per month for free using MailChimp.

Keywords: marketing/promotions  

Teen Scene

August 1, 2014  | Article

Girls love nails — and many do their own manis and pedis instead of visiting the salon. But there are things you can do to bring them in and keep them coming back for more.

Keywords: children's services   marketing/promotions   nail art   teens  

To the Moon and Back: The Modern Day “Moonicure”

July 30, 2014  | Article

Sharon Trickett is not your average nail tech. This London-based mobile nail artist known as Minnie Moons makes her living off of a single nail style, and in so doing has built a successful niche business that even boasts a celebrity clientele.

Keywords: half-moon mani   handpainted nail art   marketing/promotions   nail art  

Action Bag Company Spring/Summer 2014 New Releases

May 13, 2014  | Product

Action Bag Company released four new bags for spring/summer 2014 that can be used for anything from promotions to retail and customized with your salon’s logo for additional brand building.

Keywords: Action Bag Company   marketing/promotions   retailing  

What Is Search Engine Optimization

May 6, 2014  | Video

Don't know what search engine optimization is? This video is one of the many resources provided by Search Engine Land's "What Is SEO" page http://searchengineland.com/guide/wha... & the video was created with Common Craft, which has many other great, short explainer videos like this at http://www.commoncraft.com/

Keywords: business tools   marketing/promotions   websites  

Show Us Your...Clever Nail Art Display

May 1, 2014  | Photo Gallery

You’ve got the chops as a nail artist, now it’s time to show off that talent. Check out these clever ways to showcase what you do best.

Keywords: marketing/promotions   nail art   salon decor/design  

Encyclopedia

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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