Business - Topic : marketing/promotions

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Once Was Enough: Things Nail Techs Say They Will Never Try Again

March 28, 2014  | Article

We all make mistakes. These salon owners shared things they tried once and will never try again. Consider these cautionary tales before making your next business decision.

Keywords: marketing/promotions  

The New Facebook Hashtag

March 3, 2014  | Article

This useful new marketing tool may leave you looking at the popular social networking site in a whole new way.

Keywords: business building   Facebook   hashtags   marketing/promotions  

How to Build a Successful Nail Business After Graduating: Part One

January 13, 2014  | Article

This week, Nail School News brings you part one of a two-part story from guest editor Royan Williams on how to start a successful nail business. Roy has been a licensed nail technology educator, nail school operator, and continuing education instructor for over 20 years. His experience as a school operator has helped him understand the needs of nail technicians, especially those of new students breaking into the nail industry.

Keywords: building your clientele   business building   education   marketing/promotions  

Opting In — A Second Look at E-mail Marketing Campaigns

November 28, 2013  | Article

E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.

Keywords: client relationships   client retention   marketing/promotions  

Show [Us] Your… Private Label Logos

November 27, 2013  | Article

Your logo not only says who you are, but is used to brand your products and merchandise. 

Keywords: marketing/promotions   private labeling  

Did You Get Your Copy of The Big Book?

November 21, 2013  | Article

NAILS’ 2013-2014 Big Book is the ultimate resource for those in the nail industry. With information on the latest statistics and trends, this annual issue also contains a state board directory, salon safety guidelines, and a marketers directory.

Keywords: marketing/promotions   salon safety   state licensing  

Attracting the Busy Client

October 3, 2013  | Article

Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?

Keywords: building your clientele   business building   client booking/scheduling   clients   marketing/promotions  

Hashtag 101

September 18, 2013  | Article

Before you upload your next Tweet or Instagram pic, check out this primer on the dos and don’ts of this useful social tool.

Keywords: marketing/promotions   social media  

Capture Customers With Your Website

August 15, 2013  | Article

Wondering how you can make more of your website as an important marketing tool? Locu provides tools to manage, edit, design, and publish your service menu-wherever it shows up-from one place.

Keywords: customer service   marketing/promotions   websites  

A Perk for Military Members

August 14, 2013  | Article

Va-Va Varnish salon in San Diego, Calif., offers active military members and their spouses a 15% discount on all services, add-ons, and retail.

Keywords: Business   marketing/promotions   military nail techs  

Stroke of Marketing Genius

August 5, 2013  | Article

Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.

Keywords: marketing/promotions   product displays  

Nails: The Guilt-Free Treat

July 24, 2013  | Article

“Even for those on a tight budget, nail products offer a relatively guilt-free treat with the power to change their options.”

Keywords: industry research   marketing/promotions  

Father’s Day Nail Services

June 3, 2013  | Article

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

Keywords: male clients   marketing/promotions   men's grooming  

Homing in on Hair Removal

April 12, 2013  | Article

Summer’s almost here. Are you ready for the influx of clients who will want to be waxed, tweezed, and threaded of unsightly hair in time for their beach vacations? NAILS provides the information you need to consider supplementing your menu with this easy add-on service — for this summer’s clients and beyond.

Keywords: hair removal   marketing/promotions   waxing  

Cater to Media VIPs

March 13, 2013  | Article

“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.

Keywords: consumer press   marketing/promotions   public relations  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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