Business - Topic : marketing/promotions

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Clever Nail Art Displays

February 22, 2013  | Photo Gallery

If you’ve got the nail art talent, flaunt it. These displays get clients talking — and purchasing — nail designs.

Keywords: marketing/promotions   product displays  

How to Make a Shadowbox to Display Your Nail Art

February 20, 2013  | Article

This display will make your nail art look like art fit for a museum.

Keywords: marketing/promotions   product displays  

Conversation Starters

December 17, 2012  | Article

“I had the purses made as a way to advertise and start conversations,” says Geneva Holcomb of Imagio Salon and Spa in League City, Texas, who created two custom Miche Bags that boldly proclaim her love of the nail industry.

Keywords: marketing/promotions  

Websites Worth Watching: Sweet Nail

November 7, 2012  | Article

Sweet Nail’s video testimonials make stars of the salon’s clients while they sell the services in a low-key yet professional way.

Keywords: marketing/promotions   websites  

How to Throw Great Salon Parties

October 25, 2012  | Article

Whether you’re gearing up for a holiday shindig, want to throw your first (or 10th) client appreciation party, or will be welcoming clients to your new salon with an open house, we’ve got you covered with these ideas to be the best hostess ever.

Keywords: Facebook   marketing/promotions   networking event   opening a new salon   salon parties  

Smart Marketing Matters

September 18, 2012  | Article

With so many social media outlets at your fingertips, it’s easy to market yourself these days. But you still need a plan — and it needs to be a good one. Industry coach and consultant Bryan Durocher of Durocher Enterprises offers the following bits of wisdom to make sure you’re not just spinning your wheels.

Keywords: marketing/promotions   social media  

Beauty Marketing Expert Releases New Book

September 18, 2012  | Article

Millie Haynam, a small business strategist, trainer, speaker, and writer with more than 30 years of beauty industry experience shares her knowledge in a new book.

Keywords: books   marketing/promotions  

Salon Week Expanding From Boston to New York and New Jersey

August 22, 2012  | Article

More than 20 salons in the greater Boston area participated in the first-ever Salon Week event in April, servicing hundreds of clients

Keywords: marketing/promotions  

Hit Pinterest to Build Salon Interest

July 30, 2012  | Article

In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.

Keywords: marketing/promotions   Pinterest   social media  

Wix Is for Web Do-It-Yourselfers

July 25, 2012  | Article

Wix is a do-it-yourself website builder for creating and customizing your own web presence — website, Facebook page, and mobile site.

Keywords: marketing/promotions   websites  

On My Mind: Practice Makes Perfect

June 28, 2012  | Article

Editor Hannah Lee explains what nail techs should practice, outside of just doing nails, that can help their careers.

Keywords: client booking/scheduling   client retention   Hannah Lee   marketing/promotions   On My Mind  

Acrylics are Not Dead

June 14, 2012  | Article

With the sudden rise of brush-on gel-polish bringing many new customers into salons, it seems nail techs are seeing fewer tried-and-true acrylic customers. With new products on the market, traditional acrylic users now have more options to choose from, but there is still a seat at the manicure table for them.

Keywords: cnd   colored acrylics   Gelish   gels   marketing/promotions  

Full Slate Streamlines Appointment Setting, Record Keeping

May 23, 2012  | Article

Scheduling on your website is more convenient for clients, and 70% say they’d rather make appointments online than pick up the phone, according to the folks at online appointment setting company Full Slate.

Keywords: appointment tracking   marketing/promotions  

WebOpenings.com Helps You Fill Those Open Slots

May 23, 2012  | Article

WebOpenings.com is a marketplace that assists salon and spas in booking those open appointments that would otherwise go unused.

Keywords: appointment tracking   marketing/promotions  

Website Template Puts a Professional Site Within Reach

May 23, 2012  | Article

If you’re frustrated by the amount of work it takes to develop and deliver an exceptional site, you can let The Nail Superstore do the work for you with its new Salon Web Template.

Keywords: marketing/promotions   The Nail Superstore   websites  

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