private labeling

The practice of putting one’s salon or one’s own name on a generic product; private label companies will create cosmetic products and allow salons to use their own label on the bottles and market the products as their own creation.

According to Peter DeSantis of DeEnterprises (a company that private labels products to salons when purchased in large quantities), private labeling is typically the selling and marketing of a product by one company that is manufactured or produced by another company.  By private labeling another company’s products, overhead is dramatically reduced.  It also allows the company to focus on sale of the product instead of production.  Private label can be as simple as buying a single gallon of a product from a manufacturer, repacking it into smaller containers with new labels as a completely different brand with no affiliation to the manufacturer or producer.

Keywords:   DeEnterprises     polish     private labeling  

Required Reading

Your Name Here: Private Labeling

March 1, 2008

Your manufacturer can be your greatest ally when starting your salon’s own private label product line. Learn how to make the most of this important relationship, ensuring you get products that you’re proud to put your name on.

For Sale by Owner - How to Private Label

December 1, 2001

Enhance your salon’s image while growing its bottom line with a line of private label products tailored to your clientele. We’ll show you how.

To Clients, Private Label Means “Recommended Especially for You”

August 1, 1992

Clients will buy a private label line that works for them and has the added benefit of an endorsement by a trusted professional.

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