web marketing

Web marketing means using the Internet to promote and advertise your business. Web marketing isn't confined to a single method, rather it can include email promotions, using your website as a marketing tool, and even social networking to build your clientele.


Keywords:   marketing/promotions     social media  

Required Reading

Should You Be a Groupon Groupie?

August 18, 2011

Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?    

On My Mind: Can I Google You?

April 1, 2010

Today, more than ever, your clients use the Internet as extensions of their everyday lives.

Week 16: Is Your Website Fresh Enough?

November 16, 2009

Did you know the mysterious Google algorithm that determines your search page ranking favors websites that update their content frequently? So if it’s been a while since you’ve freshened up your site, a little tweaking may be in order; this will keep it interesting to both the search engines and to your clients.

Alert Your Customers To Openings In Your Schedule

August 1, 2009

Fill empty slots in your next day's schedule by using broadcast e-mail or a telephone call-in line.

In Their Sites

March 1, 2009

You’ve got your place on the web. Now… how do you get people to go there? Using smart search-engine optimization (SEO) techniques, such as using common keywords, and updating your site are two good places to start.

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