Star Nail Products

Founded in 1981 by Tony Cuccio, his wife Robbie, and brother Steven (sharing the NAILS cover, shown below) with Tony,  (read their 1985 interivew here), the company started by selling cosmetics on Venice Beach in California.

According to Cuccio, in 1981, the three would-be entrepreneurs arrived in California from Brooklyn wth 13 suitcases, one of which was filled with nail polish and lipsticks. They set up shop on a Venice street corner and found their products in high demand. Their focus in the early days was private label products at low prices. And while the company grew and their name became well known in industry circles, their mantra stayed the same: help nail technicians make money.

Today Star offersmore than 400 brands of nail products in 120 countries. Total sales of all Star Nail factories over 25 years are reaching $1 billion in sales.The company's international headquarters are in Valencia, California.




Keywords:   All Season Nails     California     Cuccio Naturale     Star Nail Products     Tony Cuccio  

Required Reading

Cuccio Naturalé Turns 10

November 1, 2009

Cuccio Naturalé is celebrating 10 years of being in business. “The last 10 years have been amazing,” says Tony Cuccio, CEO and president of Cuccio Naturalé. “I really have seen the line grow and develop into a mature spa brand. We started with a few niche products in the beginning and now we have a line of full-scale service spa products.”

Star Nail Celebrates Its Silver Anniversary

July 1, 2006

Southern California’s Venice Beach is known for its canals, its sunny climate, and its sometimes eccentric residents. It’s also the birthplace of Star Nail International, which celebrates its 25th anniversary this year.

Old School, Take 2: A Look Back at the Origins of Top Manufacturers

June 1, 2003

Last month we talked to three manufacturers who have been around for the last two decades. This month, three more manufacturers give us their take on how the industry has change and where it is headed.

The Women Behind the Man at Star Nail Products

June 1, 2003

While Star Nail president is out in the field, several key women on his staff help the company grow one of the largest nail manufacturers in the world. Here's a little behind the scenes look at them. 

You’ve Come a Long Way, Star Nail

January 1, 2001

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