Worldwide Cosmetics was founded in 1984 by Sol Majer (second from right in photo) and William Moskovitz and was a leading manufacturer of a wide variety of beauty products, including the China Glaze nail polish line, Winning Nails, Riky Wax, Water Works, Kami Nail Art, Gypsy Lashes, Marbella cosmetics, and Hotsie Tosie novelty cosmetics.The company also purchased Strata Nail Foundation, a line of colored acrylic powders, but Strata had been discontinued before the company's sale to AII.

Worldwide Cosmetics was sold to AII in 2005.