Topic : advertising/promotions

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Doing Your Own Nails: a Natural Mood Booster

April 1, 2019  | Blog Post

Doing your own nails is not only great advertising, it is just as much a pick-me-up for you as it is for your clients!

Keywords: advertising/promotions   Holly Schippers  

Should You Run Paid Ads on Social Media?

March 20, 2019  | Article

A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.

Keywords: advertising/promotions   building your clientele   Facebook   Instagram   social media  

Henna Services Give Nail Salon a Unique Twist

October 30, 2017  | Article

Stephanie Jordao offers henna tattooing as a unique service alongside working on her clients' nails.

Keywords: add-on services   advertising/promotions   henna  

How to Connect With Your Ideal Client

October 2, 2017  | Article

You can’t grow your business if you don’t know who your target market is or how to reach them. Here are tips for connecting with different types of customers through the channels they know best.

Keywords: advertising/promotions   elderly clients   marketing/promotions  

10 Tips to Make the Most of Facebook

September 23, 2017  | Article

While Facebook can be a quick and cost-effective way to market your business, these tips will ensure you get the most out of your social media presence.

Keywords: advertising/promotions   Facebook   marketing/promotions   social media  

5 Guerilla Marketing Ideas to Promote Your Salon

August 16, 2017  | Nail Bytes

If you’re looking for ways to get your salon’s name out in your community, you may want to think about starting up a fun guerilla marketing campaign. Thanks to our friends at Salon Today, here are ideas from five salons that have enjoyed success based on their creative strategies.

 

Keywords: advertising/promotions   marketing/promotions  

Is Your Website Mobile Friendly?

December 28, 2016  | Article

To check whether your salon website is usable and attracts clients on mobile devices, Salon Guru's Phil Evans has some advice. 

Keywords: advertising/promotions   client communication   websites  

ICMAD Honors Orly, Kallista

August 31, 2014  | News

Orly’s “It All Started With Pink” campaign won this year’s ICMAD Cosmetic Innovator of the Year (CITY) Award for Marketing/Advertising Innovation: Print Ad Marketing. Kallista Daily Moisturizing Cream for Creative Hands won the award for Product Innovation in the Bath & Body category.

Keywords: advertising/promotions   Orly  

How to Gain Media Coverage Within the Industry

July 5, 2014  | Article

A good PR firm is worth its weight in gold, naturally, but what many people don’t know is that if you have the time and know-how, there are specific things you can do to secure some great coverage yourself.

Keywords: advertising/promotions   consumer press  

Cool Custom Nail Files

July 4, 2014  | Article

Customnailfiles.com is a new online service that lets salon owners and nail techs create full-color, salon-quality, promotional custom nail files in a matter of minutes.

Keywords: advertising/promotions   files  

Prom Promotion

April 25, 2014  | Article

Prom is expensive. That’s why Khai Nguyen, owner of Koi Nails in Ellicott City, Md., has had such success with the salon’s $30 prom package.

Keywords: advertising/promotions   prom  

FingerNailFixer T-shirt for 2014

March 31, 2014  | Blog Post

Holly doesn't want to reveal the shirt's design just yet; however, it emphasizes that your salon is educated, clean, and much more.

Keywords: advertising/promotions   FingerNailFixer   hashtags   Holly Schippers   marketing/promotions  

Advertising in the Age of Information Overload

April 27, 2012  | Article

You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?  

Keywords: advertising/promotions   Facebook   loyalty programs   marketing/promotions  

Should You Be a Groupon Groupie?

August 18, 2011  | Article

Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?    

Keywords: advertising/promotions   customer service   marketing/promotions  

From the Pros: Do-It-Yourself PR Kits

January 31, 2011  | Article

The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.

Keywords: advertising/promotions   marketing/promotions   public relations   social media  
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