Topic : branding

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Create a Setup for Social Media Pics

September 26, 2018  | Article

“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing.

Keywords: branding   Instagram   marketing/promotions   photographing nails   social media  

5 Things to Consider Before Starting Your Own Indie Nail Polish Line

September 17, 2018  | Article

Keeping these important points in mind will take you a long way toward creating an indie polish brand that succeeds.

Keywords: branding   Business   marketing/promotions   nail polish   polish  

How to Start Your Own Polish Line

February 24, 2017  | Article

The beauty industry may be one in which you can allow your creativity to flow, but if your goal is to launch your own polish line, you’ll need a roadmap to get you to from conception to finished product. Here’s some advice from an indie polish maker who has successfully made the journey from nail tech to entrepreneur.   

Keywords: branding   Diamond Cosmetics   how-to guides   starting your own business  

5 Ways to Turn Your Salon into a Competitive Brand

January 9, 2017  | Article

The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.

Keywords: branding   business building   how-to guides   marketing/promotions  

Should You Hop on the Trend Bandwagon?

June 29, 2016  | Article

According to Relate (www.therelationaleconomy.com) there are four questions you should ask yourself when figuring out which trends to jump on board with.

Keywords: branding   social media   trends  

Watermarks With Signature Style

October 23, 2015  | Article

Get a custom-made self-portrait logo to brand your nail business.

Keywords: branding   nail art   Ryoko Garcia   social media  

Branding You — 4 Steps to Developing Your Personal Brand

September 29, 2015  | Article

We live in the age of the entrepreneur, where you are no longer an individual — you are a company! Everything you do — or don’t do — communicates the value of your personal brand.  

Keywords: branding   marketing/promotions   social media  

Five Steps to Defining a Successful Salon Culture: A Workbook

June 2, 2015  | Article

Creating a business culture that thrives is something that takes constant attention, constant improvement, and constant re-evaluating if you want to give your business a jump start, managing the culture is key to your success. Complete these exercise to hone your salon vision, mission, and purpose.

 

Keywords: branding   Business   business building  

Step-and-Repeat-Style Backgrounds for Nail Art

April 30, 2014  | Photo Gallery

Check out this gallery of step-and-repeat-style photos for your nail art. It's a chic and simple way to brand your salon and show off your work at the same time!

Keywords: branding   Instagram   marketing/promotions   nail art   photographing nails  

Photograph, Post, Repeat

April 30, 2014  | Article

More and more salons are making use of step-and-repeat-style backgrounds when photographing their nail art for the web. Take a look at why these chic and simple advertising tools are catching on and how you can join the party.  

Keywords: branding   Instagram   marketing/promotions   nail art   photographing nails  

Protect Yourself with a Logo

April 24, 2014  | Blog Post

Holly can finally share with you that FingerNailFixer is officially a registered trademark! Find out more about how she protects her business with a logo. 

Keywords: branding   FingerNailFixer   Holly Schippers  

Orly's New Look

July 23, 2013  | Video

Orly International introduces a new sophisticated look in all company facets, including an updated logo, packaging, in-store displays, and a newly designed website. The redesigned orlybeauty.com features video tutorials, how-to tips and insight on color and nail trends This video takes viewers behind the scenes of Orly's evolution.

Keywords: branding   Jeff Pink   Orly  

New Nail Techs: 4 Steps to Market Yourself Successfully

April 27, 2012  | Article

Learn how to create a nail identity, build relationships, let others help you, and be selective in your marketing efforts.

Keywords: branding   building your clientele   newbie  

Eight Steps to Building a Successful Brand

December 1, 2008  | Article

Help your business flourish with these must-do tips for instilling your brand in the market place.

Keywords: branding   coaching   marketing/promotions   professional image  

On the Road: Sugarcoat, Atlanta, Ga.

July 1, 2008  | Article

Sugarcoat: A Nail and Beauty Bar in Atlanta’s Buckhead neighborhood stands out amongst the other boutique, upscale, and discount salons in the city because it’s developed a unique brand that’s reinforced through every aspect of its business.

Keywords: awards   boutique nail salon   branding   nails-only salons   On The Road  
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