Topic : consumer marketing

16 - 26 of 26
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Consumers Get an Intro to Essie

September 17, 2008  | News

Essie Cosmetics debuted a new print advertising campaign to introduce founder Essie Weingarten to consumers.

Keywords: consumer marketing   consumer press   essie  

Sparking Silver Sandals Sure to Seduce Summer Clients

June 1, 2008  | News

Dillard's ad for silver flip-flops shows gorgeous silver nails on a perfect pedicure.

Keywords: consumer marketing   pedicures   polish  

Point of View: Advertising in Consumer Media

August 1, 2007  | Article

Do you think it's important for nail manufacturers to advertise in consumer media?

Keywords: consumer marketing   consumer product brands  

Capturing the Cosmo Girl

December 1, 1995  | Article

Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.

Keywords: cnd   consumer marketing   OPI Products   orly   Star Nail Products  

Free Service! Free Product! Free Consultation!

March 1, 1995  | Article

Want to get a client’s attention? Offer her something for nothing.

Keywords: add-on services   consumer marketing   marketing/promotions  

The Second Time's a Charm

December 1, 1994  | Article

At Elegante Nails, close attention to salon furnishings and fixtures, and consistent quality nail care and service place it in a league of its own.

Keywords: consumer marketing   opening a new salon   salon profiles   Texas   Texas salons  

How I Kept The Client

June 1, 1994  | Article

A client in the salon is worth 10 who are reading your ad.

Keywords: client retention   consumer marketing   marketing/promotions  

The Pricing Maze

November 1, 1993  | Article

Deciding what to charge for your services isn’t always easy, but it helps to know a few basic pricing facts.

Keywords: consumer marketing   marketing/promotions   nail salon service pricing   service pricing  

OPI's Consumer Advertising Campaign Brings Customers Into Salons

September 1, 1993  | Article

Keywords: consumer marketing   George Schaeffer   OPI Products  

Getting The Word Out By Balloon

July 1, 1993  | Article

Helen’s Hair Studio has found a unique way to make customers beat a path to the front door.

Keywords: consumer marketing   marketing/promotions   youth marketing  

Slow Times Busy Times Any Time’s the Right Time to Advertise

January 1, 1991  | Article

A steady advertising program keeps business growing year-round.

Keywords: advertising/promotions   consumer marketing   niche marketing  
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