June 24, 2015
| Article
Minx has partnered with Disney star G. Hannelius to launch the Make Me Nails app.
Keywords: consumer product brands Minx nail decals smartphone apps
August 31, 2013
| Article
According to The NPD Group’s (www.npd.com) March 2013 Nail Care and Polish Consumer Report, more than half of women aged 18+ have purchased nail products for at-home use or professional nail services in the past year.
Keywords: consumer product brands
October 24, 2012
| Article
The consumer retail pie is growing, and nail techs are claiming their slice. Fed by bloggers, celebrities, and technological improvements, the nail care industry offers opportunities beyond the salon to nail tech branded product lines and consulting work.
Keywords: celebrity nail techs consumer product brands nail trends trends
September 21, 2012
| Article
Consumers are spending like crazy on polish — are you getting your fair share of this growing market?
Keywords: consumer product brands nail trends
August 22, 2012
| Article
An interesting do-it-yourself approach to nail care, Custom Nail Solutions is the brainchild of a cosmetic dentist who uses dental putty to take impressions of the customer’s nail bed in order to create reusable custom-fitted full-coverage nails.
Keywords: consumer product brands
July 14, 2012
| News
Celebrity manicurist Kimmie Kyees has taken some of her signature nail designs to the masses.
Keywords: celebrity nail techs consumer product brands full-coverage nail coatings Kimmie Kyees
September 9, 2011
| Article
I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.
Keywords: blogs consumer concerns consumer marketing consumer press consumer product brands
August 19, 2010
| News
InStyle magazine chose Chanel’s Le Vernis Nail Color in Nouvelle Vague as one of the 15 hottest colors of the moment. The magazine describes the minty shade as somewhere in between robin egg blue and crème de menthe.
Keywords: consumer press consumer product brands polish
July 15, 2009
| News
Revlon's new polish, when dry, gives off a fruity aroma.
Keywords: consumer press consumer product brands polish
February 5, 2009
| News
The February issue of Essence Magazine touts Rescue Beauty Lounge nail polishes as Valentine's Day faves.
Keywords: consumer press consumer product brands polish
June 17, 2008
| News
In a story on worst gadgets ever, Wired says the "novelty wore off before the polish did" about Urban Decay.
Keywords: consumer press consumer product brands polish
August 1, 2007
| Article
Do you think it's important for nail manufacturers to advertise in consumer media?
Keywords: consumer marketing consumer product brands
February 1, 2007
| Article
Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.
Keywords: consumer product brands marketing/promotions retail merchandising retailing trends
November 1, 2004
| Article
What was once a small area in drugstores dedicated to press-on tips with fast-dry nail glue and gaudy nail polishes is now an ever-expanding supermarket of nail care.
Keywords: consumer product brands professional-only products retailing
August 1, 1999
| Article
Why are nail fashion trends being set by retail companies and consumer beauty editors instead of professional manufacturers and nail technicians?
Keywords: As I See It consumer product brands polish
