Topic : marketing/promotions

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That’s My Toe!

August 12, 2009  | Blog Post

That’s what I think every time I hear "yelp." Or that I stood on the dog’s toe. But, of course, some of us know that Yelp.com is the cool new kid on the Internet block. I

Keywords: marketing/promotions  

Week 2: Guerilla Marketing: Thinking Outside Your Salon

August 12, 2009  | Article

Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.

Keywords: 30 Designs in 90 Days   building your clientele   business building   marketing/promotions   youth marketing  

Survival Tips:Staying Afloat in a Sinking Economy

August 1, 2009  | Article

Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.

Keywords: business building   keeping your business competitive   marketing/promotions   recession  

A Tag-Team Duo

August 1, 2009  | Article

San Franciscan couple Howard Hines and Maria Tan take a very hands-on approach to managing their salon, Tiptoes Nail Spa, despite juggling another full-time job and two kids.

Keywords: full-service salons   marketing/promotions   salon decor/design   salon profiles  

Word-of-Mouth Cuts Both Ways

July 17, 2009  | Blog Post

They say that a happy customer will tell 10 people about you, but an unhappy customer will tell — well, according to YouTube's view counter for the runaway hit "United Breaks Guitars"  — at least 3 million

Keywords: marketing/promotions  

Dawn Marie Basset How to Build a Clientele and Keep It

July 1, 2009  | Product

Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.

Keywords: building your clientele   business building   marketing/promotions   networking  

Throw a Grand Opening Party for Your Salon

June 1, 2009  | Article

Let's Do Launch: Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.

Keywords: business tools   marketing/promotions   opening a new salon   professional image   salon parties  

Mobile Marketing

June 1, 2009  | Article

How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.

Keywords: alternative careers   business tools   California   Georgia   Illinois  

What are some ideas I can use to create themed manicure and pedicure services?

May 28, 2009  | News

I would like to offer themed manicures and pedicures for my clients. I want a relaxing spa atmosphere. What are some ideas I can use to create themed services?

Keywords: adding new services   add-on services   manicures   marketing/promotions   pedicures  

Bad for Them, Good for Them?

May 22, 2009  | Blog Post

I am absolutely thrilled that my model for the upcoming competition couldn't make it in this afternoon for another practice set of nails. She graduates with her bachelor's degree tomorrow morning and, understandably, found too many

Keywords: marketing/promotions  

I Love Prom

May 1, 2009  | Blog Post

I mean, I didn't love my proms. They were abominable. Both of them. Junior and senior. Just horrid. I blame my dates on both accounts. However, since being freed from the horrors of high school and going

Keywords: clients   marketing/promotions   salon services  

Write This Down: Pens!

May 1, 2009  | Article

"I live 30 miles from anything and my book stays full." Her secret: Pens!

Keywords: advertising/promotions   marketing/promotions  

Hot Stuff

May 1, 2009  | Article

Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.

Keywords: add-on services   marketing/promotions   waxing  

On My Mind: What Is Your Stimulus Package?

May 1, 2009  | Article

It might be time to offer a short term "stimulus package" to keep your clients' business in this uncertain economy.

Keywords: keeping your business competitive   marketing/promotions   On My Mind   sustainable business  

What’s in a [Salon] Name?

May 1, 2009  | Article

A likeable salon name can make a powerful emotional connection with your clientele, which makes it easy to remember and generates buzz, says Alexandra Watkins, chief innovation officer of Eat My Words. “The more memorable your name and the more people talk about it, the less advertising you have to do,” she says.

Keywords: marketing/promotions   opening a new salon  

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