Topic : men's grooming

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Offer Made Men Collections for Holiday Retail or Gifts

October 26, 2018  | Article

New collections from Made Men are great retail options to offer for clients looking for the perfect gift for the men in their lives, or to offer as gifts to male clients. 

Keywords: men's grooming   retailing  

Bring the Little Ones to Lacquered Nail Lounge

February 27, 2018  | Article

Owner Jen Carr offers families a place to spend time together with two new salon add-ons:
a supervised play area for children and a section just for men. 

Keywords: business building   charity   children in the salon   male clients   men's grooming  

Guys Do Nails, a Nail Salon for Men

May 15, 2017  | Article

Get Rustic: To commemorate Father’s Day and all of the wonderful men in the nail industry, this month’s salon profile focuses on Wilmington, N.C.-based GDN Nail Bar, a male-friendly salon that stands for “Guys Do Nails,” owned by dad, athlete, handyman, and nail tech Dynh Le.

Keywords: male nail techs   men's grooming   North Carolina   salon profiles  

Manicure for Men Tutorial

September 2, 2016  | Video

Victoria Elizabeth, ambassador for Tweezerman, shows men how to properly groom their nails.

Keywords: men's grooming   nail clippers   Tweezerman  

Fix Short Bitten Nails with Acrylic

August 6, 2016  | Video

Suzie Moskal takes her friend Grant's badly bitten short nails, and transforms them with acrylic into a beautiful set of nails with style.

Keywords: acrylics   male clients   men's grooming   nail biting   Suzie Moskal  

Batman V Superman Nail Art for Men

April 25, 2016  | Video

Nailed It NZ Jessie Mills created this Batman V Superman-inspired nail art on her husband. 

Keywords: comic book nail art   male clients   men's grooming  

Cürbar Opens in San Diego

April 6, 2016  | Article

The brand new Cürbar opened March 31 in the Del Sur Town Center in San Diego. The Town Center promises an oasis of entertainment and shopping for local families, which is why Cürbar is an exceptionally family-friendly salon.

Keywords: men's grooming   nail art inspiration   OPI Products   private labeling   salon decor/design  

Nails at NYFW A/W2016

February 12, 2016  | Photo Gallery

See the nails that rocked the runway and backstage at February's NYFW.

Keywords: Butter London   cnd   Deborah Lippmann   Dermelect   essie  

NYFW: INM for Woodhouse

February 8, 2016  | Article

February 1-4 marked the second season of Fashion Week: Men’s. INM lead manicurist Gina Eppolito led her team to make men’s nails all the more fashionable.

Keywords: INM   male clients   men's grooming   nail art   negative space nail art  

7 Ways to Get Men Into the Salon

June 3, 2015  | Article

The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.

Keywords: male clients   marketing/promotions   men's grooming  

Services for Dear Old Dad

May 15, 2014  | Article

This Father’s Day, invite men into your salon with Foot Details and Man-icures they will love. These businesses prove that you can bring guys in on June 15 (and year round).  

Keywords: Father's Day   men's grooming  

Troubleshooter: Matted Mani for Male Clients

October 9, 2013  | Video

In this video from the NAILS Troubleshooter series, La Shaun Brown-Glenn, a U.S. business development manager and trainer for Alessandro, shows how to create a matted manicure for male clients with gel-polish.

Keywords: Alessandro   gels   LaShaun Brown-Glenn   male clients   matte  

Father’s Day Nail Services

June 3, 2013  | Article

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

Keywords: male clients   marketing/promotions   men's grooming  

Mud & Suds Pedicure

January 15, 2013  | Demo

The secret ingredient in this pedicure by Lotus Salon in Hawley, Pa? Beer.

Keywords: men's grooming   pedicures   Pennsylvania   Signature Services   SpaRitual  

Retail Boutique: Gifts for Guys

September 5, 2012  | Article

Don’t wait for Father’s Day to stock your retail boutique with cool gifts for men. Make male clients more at home by giving them a place to peruse between services, and turn your salon into a hotspot for product trends. (Your female clients will thank you too.)

Keywords: men's grooming   retailing  
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