Topic : retailing

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Enhance the Service - Retail

February 1, 2001  | Article

As I visit salons, I have to ask myself what it is that salons do not get about the benefits of retailing profession al products to their clients. Hair and nail salons alike are slow to embrace this incredibly easy way to add to the salon's bottom line.

Keywords: retailing  

Enhance the Service by Retailing

February 1, 2001  | Article

Forget everything you think you already know about retailing. If you think retailing is selling, you have to get rid of that notion.

Keywords: retailing  

Retail: The Most Misunderstood Word in the Nail Industry

February 1, 2001  | Article

Educate clients constantly about the products you use. Wouldn’t clients be more interested in trying items that they knew a lot about?

Keywords: As I See It   retailing  

As I See It: Retailing Redux

July 1, 2000  | Article

Keywords: As I See It   retailing  

Free Rent, Sort Of

April 1, 2000  | Article

Does your salon need a boost? Don Bewley offers a solution to figuring out your salon rent woes. 

Keywords: retailing  

Distributors Defend Their Territory

April 1, 2000  | Article

We’ve turned the tables and are giving distributors a chance to defend themselves—and address common nail tech complaints.

Keywords: distributors   products   retailing  

Bella Spazio [Beautiful Spaces]

March 1, 2000  | Article

Italian for "beautiful spaces," Bella Spazio lives up to the promise of its name with Greco-Roman architecture, muted colors, soothing scents, flowing fountains, and a solicitous staff. "Everything, from the time the client enters the parking lot- where strategically placed landscaping blocks the sight and sound of congested traffic- has been considered in producing the environment," asserts Darlene Baker, owner of the Knoxville, Tenn., day spa and salon.

Keywords: retailing   salon profiles  

Hand-in-Hand Partnership: Making Over One Salon's Profitability

April 1, 1999  | Article

OPI launches The Edge training with a California salon and mentors them through each stage. Follow their progress in this year-long project as they learn new business skills and incorporate retailing in their salon.

Keywords: California   OPI Products   profitability   retailing   Suzi Weiss-Fischmann  

Displays with “Polish”

March 1, 1999  | Article

Can you use an extra $300 a month? We’ve talked to salon owners whose purchase-provoking polish displays have earned them a 30%-40% increase in their profits. No matter what your budget there’s a polish retailing solution for your business.

Keywords: Colorpops   polish displays   retailing  

The Spa Connection

June 1, 1998  | Article

Many salons cannot afford to go the full day spa route, but they can achieve a spa-like atmosphere by providing little touches to their basic services.

Keywords: retailing   spa services  

My, How They’ve GROWN

August 1, 1997  | Article

From nails-only to full-service, Salon De Nouveau has enjoyed double-digit business growth for the past several years. Owner Cindy Fairchild and her staff are no slackers when it comes to personal growth either. 

Keywords: adding new services   Arizona   compensation systems   recruiting/hiring/retaining staff   retailing  

Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore

August 1, 1997  | Article

Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.

Keywords: As I See It   consumer product brands   retailing  

Turn Back Time With Skin Care

July 1, 1997  | Article

Adding skin care to your salon, whether it be full esthetic services or a simple retail product line, can help you attract one of the largest client demographics: baby boomers.

Keywords: adding new services   esthetics   retailing   skin care  

The Power of Polish

June 1, 1997  | Article

A gauge of high-fashion savvy, nail color has trickled down from the runways to become a sizzling retail commodity and an integral part of the way consumers use color to build their wardrobes.

Keywords: cnd   consumer press   consumer product brands   OPI Products   polish  

Editor's Note:You Don't Need Hard Candy to Sell Retail Polish

December 1, 1996  | Article

Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.

Keywords: As I See It   polish   retailing  

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