Topic : web marketing

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Boost Your Salon’s Search Results

September 12, 2018  | Article

One way to increase your salon’s visibility and help new clients find you is to pay attention to online directories and review websites.

Keywords: Business   marketing/promotions   web marketing  

Salon Uses Web Chat to Capture New Clients

September 11, 2018  | Article

Salon Rootz created an online chat option that can be used by site visitors to ask questions or book an appointment in real time.

Keywords: appointment tracking   Business   communicating with customers   customer service   web marketing  

Beautician List Helps Consumers Find Licensed Beauty Pros

September 4, 2018  | Article

Beautician List provides a first-of-its-kind online directory and safe community for beauty professionals that unites them with potential clients who are seeking licensed beauty professionals.

Keywords: licensing   marketing/promotions   web marketing  

10 Marketing Ideas You Should Be Trying

July 10, 2018  | Article

Figuring out which marketing tactics are best for your business sometimes requires some experimentation. Here are 10 suggestions to get you started.

Keywords: Facebook marketing   marketing/promotions   public relations   social media   web marketing  

Young Nails Biz Talk: Social Media Part 1: Why and How

February 27, 2018  | Video

Young Nails' Habib Salo and Tracey Reierson discuss why and how to use social media to market your salon.

Keywords: Business   marketing/promotions   social media   web marketing   Young Nails  

Social Media Campaign Honors Team’s Talents

November 29, 2017  | Article

Each stylist had a picture taken with a placard announcing her gift, and the pictures were shared on the salon’s social media pages, as well as through each team member’s page.

Keywords: social media   staff motivation   web marketing  

Turn Your Clients Into Instagram Video Stars

November 28, 2017  | Article

Liven up your Instagram feed with videos featuring salon clients. Not only does this add energy and authenticity and to your web presence, it builds a bond with the clients you’ve tapped to share their experiences of your salon.

Keywords: client relationships   Instagram   social media   web marketing  

Join Mobile Mario and Get $20 Off

October 30, 2017  | Article

A pop-up screen on the Palatine, Ill.-based chain’s website offers visitors a $20 discount as an incentive to join its Mobile Mario club. By signing up, they agree to receive up to four promotional texts per month.

Keywords: marketing/promotions   web marketing  

Nail Tech Sells Unique Umbrellas via Facebook Live

February 21, 2017  | Article

They say that sex sells, but nail tech Lynnette Diaz-Madden might argue that enthusiasm sells — specifically, it sells umbrellas.

Keywords: retail boutique items   web marketing  

Websites Worth Watching: www.discoversalons.com

May 9, 2016  | Article

This global online directory of beauty services offers free salon listings along with the ability to share your work.

Keywords: web marketing   websites to watch  

How to Showcase Your Work on Instagram

December 10, 2015  | Article

Jason Olsen, co-founder of Utah-based Image Studios 360, offers salon professionals tips on how to use Instagram most effectively.

Keywords: Instagram   social media   web marketing  

StyleSeat CEO Sits for Questions

February 25, 2015  | Article

In 2011, Melody McCloskey co-founded StyleSeat with business partner Dan Levine to simplify the appointment-booking process.

Keywords: online booking   web marketing  

Five Ways to Ensure Your Marketing Video Will Suck

December 30, 2014  | Article

Jennifer Santoro of InVidz Smart Video Technology outlines five factors that will destine your video for failure.

Keywords: marketing/promotions   web marketing  

Best Social Marketing Tips

September 3, 2014  | Article

We asked, you answered. What’s your best social media marketing tip?

Keywords: business building   Facebook marketing   Instagram   marketing/promotions   smartphone apps  

Teen Scene

August 1, 2014  | Article

Girls love nails — and many do their own manis and pedis instead of visiting the salon. But there are things you can do to bring them in and keep them coming back for more.

Keywords: children's services   nail art   teens   web marketing  
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