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What, exactly, does "natural" mean on a body lotion?

Allure tackles the sometimes murky waters of "green products." They explain what the seals from the four primary standard creators in the field mean. Cited are the Natural Products Association, USDA Organic Seal, Ecocert Seal, Whole Foods Market Premium Body Care Seal.

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The practice of putting one’s salon or one’s own name on a generic product; private label companies will create cosmetic products and...
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