Marketing & Promotions

ICMAD Honors Orly, Kallista

Orly’s “It All Started With Pink” campaign won this year’s ICMAD Cosmetic Innovator of the Year (CITY) Award for Marketing/Advertising Innovation: Print Ad Marketing. The campaign, which debuted in 2013, pays tribute to Orly founder Jeff Pink. The series of six ads features a portrait of Pink created by French artist Françoise Nielly, who mixed her own pigments to match Orly’s top-selling nail lacquer shades.

Kallista Daily Moisturizing Cream for Creative Hands won the award for Product Innovation in the Bath & Body category. The company’s hand cream was created for salon professionals whose hands are in water and chemicals daily, as well as enduring high heat.

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