Entity Beauty Celebrates the Fifth Anniversary of Its U.S. Launch

<p>The anniversary cake, a blend of vanilla and mousse-like chocolate, was stunningly pretty.</p>

Entity Beauty celebrated its fifth anniversary at the same beauty show where it launched its product line five years ago with a party at Club Cohiba. The celebration included an assortment of cuisine, unlimited beverages, a DJ, and an absolutely phenomenal cake (sparklers included!). ISSE attendees shopped Entity’s newly designed booth, which featured its 2010 fifth-anniversary-themed advertorial campaign and shared in the celebration with product specials and a $500 drawing held the final day of the show.

<p>Entity president and CEO Vicki  Heller gives a short (very enthusiastic) speech during the<br />cake cutting.</p>


<p>Some Entity employees and educators take a break from the dance floor to pose for this shot.</p>


Over the past five years the Entity line has grown to offer a full range of hand, foot, and skin care products to meet the needs of nail artists across the globe. Entity’s nail couture products are developed by its team of championship artists. In addition, Entity One Gel Technology, Nanovive Skin Revival System, and Rainforest Body Couture bring nanotechnology to nail professionals. 

<p>Entity educator Cyndi Van and managing editor Sree Roy can’t resist a shot by the sparkly “5” that graced Entity’s trade show booth. </p>

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