Entity Beauty celebrated its fifth anniversary at the same beauty show where it launched its product line five years ago with a party at Club Cohiba. The celebration included an assortment of cuisine, unlimited beverages, a DJ, and an absolutely phenomenal cake (sparklers included!). ISSE attendees shopped Entity’s newly designed booth, which featured its 2010 fifth-anniversary-themed advertorial campaign and shared in the celebration with product specials and a $500 drawing held the final day of the show.
Over the past five years the Entity line has grown to offer a full range of hand, foot, and skin care products to meet the needs of nail artists across the globe. Entity’s nail couture products are developed by its team of championship artists. In addition, Entity One Gel Technology, Nanovive Skin Revival System, and Rainforest Body Couture bring nanotechnology to nail professionals.
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