Nail art from Honduras by Wuendy Medina
Mexican nail tech Roberta Flores created this vibrant nail design.
Nail art from Mexico by Nini Coronado
MayaSpa Wellness Center in Tulum, Mexico, has a series of open-air “rooms” outfitted with massage tables or wooden soaking tubs.
Like most salons in Mexico, Bamboo Hair & Spa in Cancun is full-service.
Nail art from Brazil by Michele Carine
Nail art from Costa Rica by Daniela Araya
Nail art from Costa Rica by Daniela Araya
Nail tech Triana Ramirez created this Sinaloense style nail design.
Full sets of nails, like these by Triana Ramirez, complement the princess dresses worn at quinceañeras.
In Costa Rica, a country where Triana Ramirez taught many classes in the 2000s, an aspiring tech needs to be certificated by a beauty school as a manicurist in order to work professionally in a salon.
When Colombian-born nail tech Triana Ramirez taught acrylic and gel classes for manufacturer Masglo at Central American beauty schools and nail supply shops, she found that most of the nail techs were women between the ages of 18 and 40.
The large Mia Secret team pauses for a snapshot at EBS.
Mia Secret’s booth is mobbed at EBS. Note the eye-catching nail art design on its signage, indicative of a nail style that is popular in Mexico and Central America.
At EBS, the show floor is on one level of the convention center, and the educational seminars on another. Photo by Expo Beauty Show
Attendees are welcomed to EBS. Photo by Expo Beauty Show
At EBS, CND is on trend to feature a bright red on its booth signage, as bold colors are popular south of the border. Photo by Expo Beauty Show
EBS attracts nail manufacturers from around the globe, including those familiar to U.S. consumers, such as Jessica Cosmetics. In 2013, Jessica Vartoughian, CEO and founder of Jessica Cosmetics International, was honored by Glamour Magazine Mexico at its 15th Anniversary Gala. Photo by Expo Beauty Show
Expo Beauty Show (EBS) attendees watch demos by the Eon divison of Jalisco, Mexico-based nail manufacturer Organic Nails. Photo by Expo Beauty Show
Nail art from Honduras by Wuendy Medina
Mexican nail tech Roberta Flores created this vibrant nail design.
Nail art from Mexico by Nini Coronado
MayaSpa Wellness Center in Tulum, Mexico, has a series of open-air “rooms” outfitted with massage tables or wooden soaking tubs.
Like most salons in Mexico, Bamboo Hair & Spa in Cancun is full-service.
Nail art from Brazil by Michele Carine
Nail art from Costa Rica by Daniela Araya
Nail art from Costa Rica by Daniela Araya
Nail tech Triana Ramirez created this Sinaloense style nail design.
Full sets of nails, like these by Triana Ramirez, complement the princess dresses worn at quinceañeras.
In Costa Rica, a country where Triana Ramirez taught many classes in the 2000s, an aspiring tech needs to be certificated by a beauty school as a manicurist in order to work professionally in a salon.
When Colombian-born nail tech Triana Ramirez taught acrylic and gel classes for manufacturer Masglo at Central American beauty schools and nail supply shops, she found that most of the nail techs were women between the ages of 18 and 40.
The large Mia Secret team pauses for a snapshot at EBS.
Mia Secret’s booth is mobbed at EBS. Note the eye-catching nail art design on its signage, indicative of a nail style that is popular in Mexico and Central America.
At EBS, the show floor is on one level of the convention center, and the educational seminars on another. Photo by Expo Beauty Show
Attendees are welcomed to EBS. Photo by Expo Beauty Show
At EBS, CND is on trend to feature a bright red on its booth signage, as bold colors are popular south of the border. Photo by Expo Beauty Show
EBS attracts nail manufacturers from around the globe, including those familiar to U.S. consumers, such as Jessica Cosmetics. In 2013, Jessica Vartoughian, CEO and founder of Jessica Cosmetics International, was honored by Glamour Magazine Mexico at its 15th Anniversary Gala. Photo by Expo Beauty Show
Expo Beauty Show (EBS) attendees watch demos by the Eon divison of Jalisco, Mexico-based nail manufacturer Organic Nails. Photo by Expo Beauty Show
Gain insight into the nail industry in Mexico and Central America. This slideshow accompanies the fifth story in NAILS’ InternatioNAIL series: Mexico and Central America: Nails Are Hot and Getting Hotter.
Read about the Mexico and Central America here.
You'll find the entire series here.
For reprint and licensing requests for this article, Click here.
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