Cuccio products are distributed via Kelly Pang Nail, a savvy way to grow brand awareness within...

Cuccio products are distributed via Kelly Pang Nail, a savvy way to grow brand awareness within Vietnam.

Students smile in this graduating class photo from Kelly Pang Nail. Their next step may be to do...

Students smile in this graduating class photo from Kelly Pang Nail. Their next step may be to do nails within Vietnam or to relocate to another country and pursue a career in nails there.

A Vietbeauty 2016 project manager says that a mobile nail printer was the biggest attraction for...

A Vietbeauty 2016 project manager says that a mobile nail printer was the biggest attraction for nail professionals who attended the inaguaral show.

The inaugural Vietbeauty attracted 150 exhibiting brands.

The inaugural Vietbeauty attracted 150 exhibiting brands.

The launch of the Vietbeauty 2016 tradeshow is a sign of growth of the Vietnamese professional...

The launch of the Vietbeauty 2016 tradeshow is a sign of growth of the Vietnamese professional beauty market.

Merci Nails offers both hand and foot services.

Merci Nails offers both hand and foot services.

Traditional nail polish is the most popular medium in Vietnam. (Nail art by Merci Nails & Cafe)

Traditional nail polish is the most popular medium in Vietnam. (Nail art by Merci Nails & Cafe)

Classic nail shapes, such as ovals and squares, are mainstays in Vietnam. (Nail art by Merci...

Classic nail shapes, such as ovals and squares, are mainstays in Vietnam. (Nail art by Merci Nails & Cafe)

Merci Nails targets modern Vietnamese and expatriate clients who are focused on health and...

Merci Nails targets modern Vietnamese and expatriate clients who are focused on health and sanitation.

Merci Nails & Cafe in Ho Chi Minh City, Vietnam, resembles boutique salons in the United States.

Merci Nails & Cafe in Ho Chi Minh City, Vietnam, resembles boutique salons in the United States.

Truong captures a typical street scene in Ho Chi Minh City.

Truong captures a typical street scene in Ho Chi Minh City.

Vu “Bryan” Nguyen Thien Nguyen, international Hand & Nail Harmony educator, poses at the...

Vu “Bryan” Nguyen Thien Nguyen, international Hand & Nail Harmony educator, poses at the company’s booth at Cosmobeauté Vietnam.

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Cuccio products are distributed via Kelly Pang Nail, a savvy way to grow brand awareness within...
1/12
 
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Cuccio products are distributed via Kelly Pang Nail, a savvy way to grow brand awareness within Vietnam.

Students smile in this graduating class photo from Kelly Pang Nail. Their next step may be to do...
2/12
 
Slider

Students smile in this graduating class photo from Kelly Pang Nail. Their next step may be to do nails within Vietnam or to relocate to another country and pursue a career in nails there.

A Vietbeauty 2016 project manager says that a mobile nail printer was the biggest attraction for...
3/12
 
Slider

A Vietbeauty 2016 project manager says that a mobile nail printer was the biggest attraction for nail professionals who attended the inaguaral show.

The inaugural Vietbeauty attracted 150 exhibiting brands.
4/12
 
Slider

The inaugural Vietbeauty attracted 150 exhibiting brands.

The launch of the Vietbeauty 2016 tradeshow is a sign of growth of the Vietnamese professional...
5/12
 
Slider

The launch of the Vietbeauty 2016 tradeshow is a sign of growth of the Vietnamese professional beauty market.

Merci Nails offers both hand and foot services.
6/12
 
Slider

Merci Nails offers both hand and foot services.

Traditional nail polish is the most popular medium in Vietnam. (Nail art by Merci Nails & Cafe)
7/12
 
Slider

Traditional nail polish is the most popular medium in Vietnam. (Nail art by Merci Nails & Cafe)

Classic nail shapes, such as ovals and squares, are mainstays in Vietnam. (Nail art by Merci...
8/12
 
Slider

Classic nail shapes, such as ovals and squares, are mainstays in Vietnam. (Nail art by Merci Nails & Cafe)

Merci Nails targets modern Vietnamese and expatriate clients who are focused on health and...
9/12
 
Slider

Merci Nails targets modern Vietnamese and expatriate clients who are focused on health and sanitation.

Merci Nails & Cafe in Ho Chi Minh City, Vietnam, resembles boutique salons in the United States.
10/12
 
Slider

Merci Nails & Cafe in Ho Chi Minh City, Vietnam, resembles boutique salons in the United States.

Truong captures a typical street scene in Ho Chi Minh City.
11/12
 
Slider

Truong captures a typical street scene in Ho Chi Minh City.

Vu “Bryan” Nguyen Thien Nguyen, international Hand & Nail Harmony educator, poses at the...
12/12
 
Slider

Vu “Bryan” Nguyen Thien Nguyen, international Hand & Nail Harmony educator, poses at the company’s booth at Cosmobeauté Vietnam.

Gain insight into the nail industry in Vietnam. This slideshow accompanies the sixth story in NAILS’ InternatioNAIL series: Vietnam: A Tale of Two Countries.

Read about the Vietnamese nail industry here.

You'll find the entire series here.

For reprint and licensing requests for this article, Click here.