Reader to Reader


Readers respond: How do you acknowledge a client's birthday?


We send birthday cards to each client. my nail techs rent booth space so they each handle it differently. Some give a discount, some give bottles of polish, and some just send a card. The clients really enjoy receiving the cards and knowing that we think about them. --Mary Metscaviz, Awesome Nails, Grayslake, Ill.

I recognize my clients' birthdays with a "Happy Birthday" postcard that entitles them to 10% off their next service or purchase. It makes them feel very special and appreciated. --Patti, Nails by Patti, Andover, Mass.

I give them a $5 gift certificate, free French polish, or an airbrush card for a special occasion. --Arlene Worner, Dumont, N.J.

I go to the local florist and make arrangements to send a small bouquet to each of my clients on their birthday. i send it a day or two before their birthday for two reasons: to let them know I'm thinking of them and to remind their family, so they don't forget. When they call to say thank you, many times they have had a bad day or week and the flowers help cheer them up. That alone is worth it to me. --Dannell Tapley, The Salon, Pendleton, ore.

I keep documentation of birthdays on client cards and when a client comes in around her birthday, I give her a complimentary service, paraffin dip, an airbrush French manicure or a design of her choice.--Jodi Gildone, Kim's Cut 'n Curl, Conneaut, Ohio

I always try to make it a special occasion for my clients who come in all year. I send them a birthday card with a note for a free fill or full set, including nail art. They love it.--Amity, Bet-hel Salon de Belleza y Unas Extravagante, Utuado, Puerto Rico



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