Business

How do I stay within my clients’ budgets while my costs keep going up?

May 01, 2008 | Bookmark +

How do I stay within my clients’ budgets while my costs keep going up?

Answer

How do I stay within my clients’ budgets while my costs keep going up?  My clients are loyal and my business has been successful through word of mouth, but in my area I have to be careful not to price myself out of business.

Prices must be dictated by expenses and include profi t for yourself. Your client’s budget should not be a concern if you are focused on serving the top 10% of your ideal clientele. The theory behind focusing on the top 10% of your clients is to have fewer clients spending more instead of more clients spending the same. If professionals would focus on quality rather than quantity of clients they would grow their average ticket instead of their client base. Focus your energies on those ideal clients that love you and want to spend. Give them an incredible experience rather than packing in a lot of clients. With fewer clients and less product waste, it’ll be easier to stay profitable. — Louis Mattassi is a trainer and coach with Salon Training International

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How can I cut costs and finally make a profit?

I’ve been doing nails for almost two years and have built a decent clientele. The only problem is, I did the math and over 50% of my income is going back into nail products. I’m using top-of-the-line brands and disposable files. How can I cut costs and finally make a profit? I know our prices are too low as well, but we are trying to stay competitive. Any advice?

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As a mobile tech, how do I ensure I get paid?

I have a question about working as a mobile tech. When clients book group events or nail parties, how do you go about getting deposits and payments? Have you ever traveled to a client’s house and they were unable to pay? What did you do?

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What should I do differently with male clients?

I’m starting to get more and more male clients. I am wondering how long a manicure for a man should last and how to price it? Also do you have any recommendations on what else I can do to give them an extra masculine sense of comfort?

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Should I Use Punch Cards?

I recently started working at a high-end salon and I’m looking for marketing ideas. Should I do punch cards? I can’t do “refer-a-friend” because I don’t have consistent clients yet. We are already doing social media.

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Should I start requiring a nonrefundable deposit for special-time appointments?

I want to start requiring a nonrefundable deposit for special-time appointments. My posted hours are 9 a.m. to 8:30 p.m. by appointment only. I am ridiculously flexible with my schedule, and let people book earlier and later if they can’t get in during normal hours. Recently, I had a 7:30 a.m. no-show! She was supposed to get services totaling over $100, and I forfeited holiday plans to accommodate her. She comes every two weeks, so I can’t lose her, but this is the second time she’s no-showed. What should I do? And how would I go about informing current clients of the new policy on off-hour deposits?

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