Business

What can I do if I have too many clients?

November 01, 2009 | Bookmark +

I’ve got a full book of regulars and more people wanting occasional services than I can accommodate. I’ve already added some evening hours and don’t want to add more, but I don’t want to turn people away either. What can I do?

Answer

The tendency is to think that more clients means more money, but the truth is those quality clients who spend the most with you are really the ones who build your business. If you want to work smart, I recommend that you actually reduce your client base (think quality vs. quantity) to include only your ideal clients and put your effort toward giving them the benefit of your full attention and upselling them to grow your average service and retail ticket.

Another way to accommodate more clients in the same amount of time is to work with an assistant, as hairdressers do. The assistant could prep enhancement clients or work with you to give a client a manicure and pedicure at the same time. The assistant, most likely a recent grad, would benefit from the training you give them as well.

Louis Mattassi is a consultant/trainer with Milady Cengage Learning (www.milady.cengage.com).

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How can I cut costs and finally make a profit?

I’ve been doing nails for almost two years and have built a decent clientele. The only problem is, I did the math and over 50% of my income is going back into nail products. I’m using top-of-the-line brands and disposable files. How can I cut costs and finally make a profit? I know our prices are too low as well, but we are trying to stay competitive. Any advice?

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As a mobile tech, how do I ensure I get paid?

I have a question about working as a mobile tech. When clients book group events or nail parties, how do you go about getting deposits and payments? Have you ever traveled to a client’s house and they were unable to pay? What did you do?

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What should I do differently with male clients?

I’m starting to get more and more male clients. I am wondering how long a manicure for a man should last and how to price it? Also do you have any recommendations on what else I can do to give them an extra masculine sense of comfort?

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Should I Use Punch Cards?

I recently started working at a high-end salon and I’m looking for marketing ideas. Should I do punch cards? I can’t do “refer-a-friend” because I don’t have consistent clients yet. We are already doing social media.

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Should I start requiring a nonrefundable deposit for special-time appointments?

I want to start requiring a nonrefundable deposit for special-time appointments. My posted hours are 9 a.m. to 8:30 p.m. by appointment only. I am ridiculously flexible with my schedule, and let people book earlier and later if they can’t get in during normal hours. Recently, I had a 7:30 a.m. no-show! She was supposed to get services totaling over $100, and I forfeited holiday plans to accommodate her. She comes every two weeks, so I can’t lose her, but this is the second time she’s no-showed. What should I do? And how would I go about informing current clients of the new policy on off-hour deposits?

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