Business

How do I increase my business? The discount salons have taken business right out from under us.

October 01, 2008 | Bookmark +

My problem is I’ve had no increase in business. When I advertise, I get no calls. The discount salons in the area have taken our business right out from under us.

Answer

It is not about competing against price. It is about competing against value. Most of the time, salon and spa owners concentrate on finding new business when opportunities exist right under their noses. We as an industry have to work smarter with our existing database, which will in turn have the clients coming back and have them telling more people about you. The best way to increase business is by putting a rewarding referral program in place that benefits both the new and the existing clients you will be servicing. The best type of referral program is the “one-for-one,” where each new customer gets an incentive to become your client and your existing clients get a nice thank you for the referral. Referral programs, in order to be successful, have to be attractive and have to be consistent. Roughly 60%-70% of new business comes from referrals. This is where we should be spending our marketing dollars.

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How can I cut costs and finally make a profit?

I’ve been doing nails for almost two years and have built a decent clientele. The only problem is, I did the math and over 50% of my income is going back into nail products. I’m using top-of-the-line brands and disposable files. How can I cut costs and finally make a profit? I know our prices are too low as well, but we are trying to stay competitive. Any advice?

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As a mobile tech, how do I ensure I get paid?

I have a question about working as a mobile tech. When clients book group events or nail parties, how do you go about getting deposits and payments? Have you ever traveled to a client’s house and they were unable to pay? What did you do?

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What should I do differently with male clients?

I’m starting to get more and more male clients. I am wondering how long a manicure for a man should last and how to price it? Also do you have any recommendations on what else I can do to give them an extra masculine sense of comfort?

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Should I Use Punch Cards?

I recently started working at a high-end salon and I’m looking for marketing ideas. Should I do punch cards? I can’t do “refer-a-friend” because I don’t have consistent clients yet. We are already doing social media.

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Should I start requiring a nonrefundable deposit for special-time appointments?

I want to start requiring a nonrefundable deposit for special-time appointments. My posted hours are 9 a.m. to 8:30 p.m. by appointment only. I am ridiculously flexible with my schedule, and let people book earlier and later if they can’t get in during normal hours. Recently, I had a 7:30 a.m. no-show! She was supposed to get services totaling over $100, and I forfeited holiday plans to accommodate her. She comes every two weeks, so I can’t lose her, but this is the second time she’s no-showed. What should I do? And how would I go about informing current clients of the new policy on off-hour deposits?

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