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Sidewalk Selling
Sidewalk Selling

July 8, 2015
The Painted Lady keeps a chalkboard sign out in front to capture the attention of passersby and changes the messages weekly.

How to Grow a Beauty Business
How to Grow a Beauty Business

June 22, 2015
NAILS asked Rosie Herman, the founder of One Minute Manicure, to give us a glimpse into the nitty-gritty details of growing a beauty business from...

A Perk for Military Members
A Perk for Military Members

August 14, 2013
Va-Va Varnish salon in San Diego, Calif., offers active military members and their spouses a 15% discount on all services, add-ons, and retail.

Conversation Starters
Conversation Starters

December 17, 2012
“I had the purses made as a way to advertise and start conversations,” says Geneva Holcomb of Imagio Salon and Spa in League City, Texas, who...

Free Nail Art Really Brings Them In
Free Nail Art Really Brings Them In

April 27, 2011
“I don’t charge for nail...

Help Your Clients Help Themselves
Help Your Clients Help Themselves

February 25, 2011
Choose one day a week or one day a month for a do-it-yourself workshop — facials, manicures, pedicures, makeup application, cut your own bangs...

Get Your Clients to Wear More Nail Art
Get Your Clients to Wear More Nail Art

February 25, 2011
As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British...

From the Pros: Do-It-Yourself PR Kits
From the Pros: Do-It-Yourself PR Kits

January 31, 2011
The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.

Pre-Selling Makes Loyal Clients
Pre-Selling Makes Loyal Clients

July 1, 2010
Clients who come back to redeem their pre-sold service usually purchase something else as well.

In-Salon Events Build Clientele, Up Income
In-Salon Events Build Clientele, Up Income

April 1, 2010
In this economy, nail techs have to find creative ways to do direct marketing.

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