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Free Nail Art Really Brings Them In
Free Nail Art Really Brings Them In

April 27, 2011
“I don’t charge for nail...

Take My Polish Bottles, Please
Take My Polish Bottles, Please

May 1, 2009
At Recess in Los Angeles, owner Nidhi Lal pays more than just lip service to the salon’s eco-conscious reputation. She’s made an offer to...

The Nitty Gritty Guide to Marketing Your Salon
The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card,...

Alert Your Customers To Openings In Your Schedule
Alert Your Customers To Openings In Your Schedule

August 1, 2009
Fill empty slots in your next day's schedule by using broadcast e-mail or a telephone call-in line.

Pre-Selling Makes Loyal Clients
Pre-Selling Makes Loyal Clients

July 1, 2010
Clients who come back to redeem their pre-sold service usually purchase something else as well.

In-Salon Events Build Clientele, Up Income
In-Salon Events Build Clientele, Up Income

April 1, 2010
In this economy, nail techs have to find creative ways to do direct marketing.

Say It in 30 Seconds

December 1, 2009
Create a 30 second elevator speech and use it.

Get Them to Post Positive Reviews
Get Them to Post Positive Reviews

January 1, 2009
Posted positive reviews are great advertising.

From the Pros: Do-It-Yourself PR Kits
From the Pros: Do-It-Yourself PR Kits

January 31, 2011
The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.

Help Your Clients Help Themselves
Help Your Clients Help Themselves

February 25, 2011
Choose one day a week or one day a month for a do-it-yourself workshop — facials, manicures, pedicures, makeup application, cut your own bangs...

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