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The Nitty Gritty Guide to Marketing Your Salon
The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card,...

Free Nail Art Really Brings Them In
Free Nail Art Really Brings Them In

April 27, 2011
“I don’t charge for nail...

Get Your Clients to Wear More Nail Art
Get Your Clients to Wear More Nail Art

February 25, 2011
As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British...

From the Pros: Do-It-Yourself PR Kits
From the Pros: Do-It-Yourself PR Kits

January 31, 2011
The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.

In-Salon Events Build Clientele, Up Income
In-Salon Events Build Clientele, Up Income

April 1, 2010
In this economy, nail techs have to find creative ways to do direct marketing.

Pre-Selling Makes Loyal Clients
Pre-Selling Makes Loyal Clients

July 1, 2010
Clients who come back to redeem their pre-sold service usually purchase something else as well.

Sidewalk Selling
Sidewalk Selling

July 8, 2015
The Painted Lady keeps a chalkboard sign out in front to capture the attention of passersby and changes the messages weekly.

Take My Polish Bottles, Please
Take My Polish Bottles, Please

May 1, 2009
At Recess in Los Angeles, owner Nidhi Lal pays more than just lip service to the salon’s eco-conscious reputation. She’s made an offer to...

Conversation Starters
Conversation Starters

December 17, 2012
“I had the purses made as a way to advertise and start conversations,” says Geneva Holcomb of Imagio Salon and Spa in League City, Texas, who...

How to Grow a Beauty Business
How to Grow a Beauty Business

June 22, 2015
NAILS asked Rosie Herman, the founder of One Minute Manicure, to give us a glimpse into the nitty-gritty details of growing a beauty business from...

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